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PMA Fresh Connections: Floral Anaheim

x6The Produce Marketing Association hosted Fresh Connections: Floral Anaheim on June 8 in Southern California, a U.S. regional event designed to help professionals in the mass-market floral supply chain gain insights into trends and network to increase sales.

Arnold Rouws of Intergreen USA Inc., Jason Kendall of Kendall Farms and Debbie Zoellick of Walmart.

Joe Bischoff, senior vice president at Cornerstone Government Affairs in Washington, DC, discussed legislative and regulatory objectives of the Trump administration, including tax reform, trade agreements like NAFTA, and federal spending, and encouraged attendees to think about risks and benefits potential changes could have on their business strategies in the coming years.

Elena Ozeritskaya, founder at Fresh Insight in the Netherlands, provided insight on generational consumer trends, and shared ideas on successfully marketing to Millennials and ways to collaborate within the floral supply chain. In addition, three floral industry executives participated in a panel discussion on what U.S. retailers expect from their suppliers today, especially when it comes to new consumer concepts.