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FPFC kicks off Northern California Expo

P1110852PLEASANTON, CA — Produce professionals descended upon this Bay Area city March 28 to set up their booths for the Fresh Produce & Floral Council's Northern California Expo. Later that evening, they were invited to the Doubletree by Hilton for a pre-expo cocktail reception, sponsored by the Produce Marketing Association. More than 1,000 people were scheduled to attend the expo.

Raul Gallegos of Melissa's Produce stops to smell the flowers during the FPFC Northern California Expo setup.