view current print edition




Chilean blueberry season starts with low volumes
The Chilean Blueberry Committee has announced that fresh blueberry export volumes for the 2017-18 season will fall by 1.6 percent compared with the previous season, slightly exceeding 100,000 tonnes to an estimated shipping export total of 101,700 tonnes. However, in a report produced by iQonsulting together with the Blueberry Committee, the forecast for the... Read more
Mucci Farms going all out with Veggies To Go
Mucci Farms has announced full-scale production of its Veggies To Go On-the-Go Snacks for Kids. "After several months of market research, in-store demos and engaging with current and potential retail partners to develop the product along with the innovative EZ Snap packaging, we are ready for full production," said Danny Mucci, vice president of sales and marketing... Read more
New leadership for Kroger divisions following longtime exec's retirement
The Kroger Co. announced the retirement of central division President Katie Wolfram effective Nov. 4. Pam Matthews, currently the QFC division president, succeeds Wolfram effective Oct. 23. Suzy Monford will join the company to serve as the president of the QFC division. "We are grateful for Katie's nearly 40 years of dedicated service to our associates and... Read more
Mother Nature has hit the southern United States with a number of hurricanes this season, including Hurricane Irma, which struck the Florida coast, leaving thousands without everyday essentials. Wisconsin’s potato and vegetable industry is answering the call for help. The Wisconsin Potato & Vegetable Growers Association announced a large truckload... Read more
Fresh crop Jazz, Envy and Pacific Rose primed to drive apple sales
The once-flat apple category is showing signs of life, with branded varieties like Jazz, Envy and Pacific Rose attracting new apple shoppers with their high color, robust flavor and satisfying crunch. “Fresh off the trees in eastern Washington, this year’s Jazz crop is a beauty,” said Joe Barsi, president of T&G North America. T&G Global,... Read more
Lipman expands farming network in North Carolina
As a part of its commitment to sustainability and high-quality farming, Lipman Family Farms has partnered with North Carolina-based Table Fare Farms. Lipman will be the exclusive marketer for the farm, which currently grows watermelons in Tabor City, NC, and is owned by Larry and Tammy O’Ferrel. Currently affiliated with more than 50 local farmers in more... Read more
VOC to launch new logo, preview marketing campaign at PMA Fresh Summit
The Vidalia Onion Committee will launch a new logo for America’s favorite sweet onion during the annual Produce Marketing Association Fresh Summit conference held Oct. 19-21. The new brand mark reflects the artisanal approach to growing Vidalia onions that farmers have perfected over time. “We think the new logo captures the proud history... Read more
Delhaize opens first store rooftop farm
Delhaize is testing an innovative urban farm on the roof of one of its stores in Belgium. The company plans to open rooftop farms at more stores if the test goes well. The farm, consisting of a garden and a greenhouse, will allow Delhaize customers to buy freshly picked vegetables that are grown exclusively on-site, highlighting Delhaize's long-term commitment... Read more
Sunkist kicking off 125th citrus season
Sunkist is kicking off its 125th citrus season at this year’s PMA Fresh Summit Convention & Expo, showcasing the organization’s industry-leading marketing programs that stem from generations of experience selling and marketing quality citrus. “Sunkist is proud to commemorate its 125-year history at PMA Fresh Summit because we share this... Read more
Ambrosia apples get a sweet new look
With Ambrosia apple harvest well under way in British Columbia’s Okanagan Valley, BC Tree Fruits Cooperative, comprising over 430 grower families, is excited to launch a new and exciting look for the variety for the United States and select export markets for the upcoming season. Ambrosia apples were discovered as a chance seedling in Cawston, BC, in... Read more
The U.S. Department of Agriculture has imposed sanctions on four produce businesses — Steele Canyon Produce, Camila Fresh, Safe Produce and Mary’s Produce — for failure to pay reparation awards issued under the Perishable Agricultural Commodities Act. The following businesses and individuals are currently restricted from operating in the produce... Read more
An Autumn Glory sensory experience
Autumn Glory apple harvest is starting just in time to make its annual debut at PMA Fresh Summit 2017 and the apple will be the center of attention for Superfresh Growers. The unique caramel and cinnamon notes of the Autumn Glory continue to make this proprietary apple a rising star for Superfresh Growers. Domex Superfresh Growers will be joined at PMA Fresh... Read more
Consumers waltzing into stores for SweeTango apples
With SweeTango apples being among the first varieties to be harvested each fall, produce departments are now fully stocked with this premium apple variety renowned for its sweet-tangy flavor and remarkable crunch, much to the delight of fans that await its return. A strategic mix of marketing and PR programs are being employed to spur sales among loyal fans... Read more
North Shore Living Herbs + Greens to debut at PMA this week
North Shore Living, formerly known as North Shore Living Herbs, has undergone a comprehensive rebranding effort. As the leading hydroponic greenhouse grower and the company known for the original living herbs, the rebranding consists of six key upgrades: redefined company mission, consolidation to a single brand, new company logo, packaging redesign, trade show... Read more
Supervalu expands operations with $180 million acquisition
Supervalu and Associated Grocers of Florida Inc. have entered into a definitive merger agreement for Supervalu to acquire Associated Grocers in a transaction valued at approximately $180 million. This transaction provides Supervalu with the ability to expand its operations into a new part of Florida as well as provides new opportunities to bring Supervalu's... Read more
The most influential level for success in the produce industry
While on the road traveling to work with a specific retailer, I always stop in a supermarket along the way to observe the produce department. There are several grocery stores that I regularly visit around areas of my assignments. I even personally know the produce managers by name and will often stop to chat with them. During one recent trip, I dropped in on... Read more
Holiday snacking gets mighty cute with kid-friendly produce from Sun Pacific
Cuties clementines, parents’ most preferred produce brand, according to Smarty Pants 2017 Brand Love Study, and Mighties kiwifruit are helping families make healthier holiday snack choices with new seasonal packaging, hitting stores this November through the new year. The five-pound boxes and display cartons feature the brand’s lovable characters,... Read more
Ahold Delhaize's new partnership to improve supplier collaboration
IRI and Ahold Delhaize have entered into a long-term agreement for IRI to serve as the primary partner and analytics platform of record for the brands of Ahold USA and Delhaize America, including Stop & Shop, Food Lion, Giant Foods, Giant/Martin’s and Hannaford. Leveraging its leading technology platform, IRI Liquid Data, IRI will provide integrated... Read more
Driscoll’s and consumers are #BerryTogether
Earlier this year Driscoll’s introduced #BerryTogether, a multi-faceted national campaign created to support the new brand positioning of elevating to a more emotional consumer connection. The highly successful consumer movement is another phase in Driscoll’s multi-year journey to achieve differentiation and brand equity in the commoditized agriculture... Read more
Hapco Farms starts Georgia broccoli program
Hapco Farms, based in Riverhead, NY, is expanding its broccoli acreage into Georgia. This new crop will begin shipping at the end of October under the Fresh from the Start brand. "Our broccoli season now seamlessly transitions from Maine, New York, Florida and Georgia, providing our East Coast customers continuous supply of Fresh from the Start broccoli," said... Read more