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James Paul joins Crystal Valley Foods

Crystal Valley Foods recently announced that industry veteran, James Paul, has joined its sales team and will handle sales for the entire product line, including asparagus. Prior to Crystal Valley, he was the senior category director for the asparagus category at Grower Direct Marketing.

James-Paul-Joins-Crystal-ValleyJames Paul“We are thrilled that James has joined Crystal Valley,” said Jay Rodriguez, president of Crystal Valley Foods. “With a family history in the fresh produce industry, Paul brings over 30 years of sales and marketing experience to the company. He is an accomplished and dynamic professional and his passion for the business will make him a great addition to our team.”

“I am excited to have joined the team at Crystal Valley,” Paul added. “The company is a respected leader in the industry and well known for its quality products and customer service. I am looking forward to being a part of its continued growth and helping to expand and create new relationships in the U.S. and Canada.”

A graduate of Cal Poly-San Luis Obispo, Paul has previously held sales and marketing positions at Greg Paul Produce, as well as Giumarra, Altar Produce, Prima Bella Produce, Apio, and Boskovich Farms.

Paul will be based in Stockton, CA.