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Honeybear Brands adds business development director

Honeybear Brands, a leading grower and developer of premium apple varieties, hired Craig Arneson as business development director. The move follows several key operational leadership team additions over the past 12 months and prepares the company for continued growth in the coming fiscal year. Craig-Arneson---Honeybear-Brands

Arneson brings more than two decades of experience and proven success in the produce industry, most recently from C.H. Robinson and Target Corp.

“I have always had a passion for the food industry,” said Arneson.  “As the population grows and the farmland shrinks, it’s important to add value to the equation. This position allows me to join a fast-moving production agriculture company and work closely with all members of the food chain to add that value.”

“Craig is an important addition to our evolving leadership team,” said Don Roper, vice president of sales and marketing for Honeybear Brands. “We’ve seen exponential growth over the past few years thanks to premium produce introductions such as Pazazz from our varietal development program, but also as part of year-over-year growth from our retail partnerships. Craig will help strengthen those relationships and grow our business offerings and opportunities across North America.”

During his career, Arneson was general manager for the northern region of C.H. Robinson, a leading third-party logistics and supply chain management provider, offering a variety of strategic global shipping and freight transportation. He also spent four years as senior group manager, produce sourcing, for retailing giant Target Corp. He holds a master's degree in business administration from Cardinal Stritch University and a bachelor's degree in agricultural food management from University of Wisconsin-River Falls.