Rivermaid welcomes new hire

In February Rivermaid Trading Co. welcomed Justin Bloss to its sales and marketing staff.

“We were looking to add to our sales and marketing team prior to cherry season and I was looking for someone who had some experience in the produce business and agriculture,” said Kyle Persky, sales manager for the Lodi, CA-based company. “He was someone who had experience managing a family farm and direct store delivery sales and he had some background in retail as well.”

Bloss is a seasoned agriculture specialist, having spent the past five years overseeing operations at Vierra Farms in West Sacramento, responsible for approximately 1,000 acres of fresh vegetables from seed to sale.

“I was working for this smaller-sized operation and I was looking for the next level in the agriculture world, so I was looking to take a step up and work for a well-known, reputable company like Rivermaid,” Bloss said. “I love it. It’s such a difference from the farming operation.”

In his new position, Bloss is tasked with assisting Persky on domestic accounts and working with nationwide retailers.

“Sales is very exciting,” Bloss said. “I got thrown into the California cherry season and it was a bit of a struggle, and everyone agrees I experienced the worst possible year for cherries, but you never know how the year is going to go and it’s just a great challenge because you don’t do the same thing every day here.”

Earlier in his career, Bloss worked as a grocery manager for Meijer Supermarkets in Michigan and as a sales representative for Serv-U-Success.

After Bloss’ first four months on the job, Persky noted he has been impressed with the contributions he made in his first cherry season and establishing some new business for Rivermaid.

“I really appreciate the new ideas and fresh perspective he has brought to our team,” he said.

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