Jason Wolcott joins Fall Creek as commercial director

Jason Wolcott has joined Fall Creek Farm & Nursery Inc. as its commercial director, responsible for the company’s commercial strategy and execution, including planning and fulfillment of blueberry plants, customer service and technical support, and the development and administration of blueberry variety licensing platforms. He is based in Lowell, OR, and reports to President and Chief Operating Officer Oscar Verges.FALL-CREEK-Jason-Wolcott---Commercial-Director---c2019-all-rights-reserved

Wolcott has more than 20 years of leadership experience in sales, marketing, operations and finance, including more than 16 years in the food products industry. Most recently, he was vice president of global accounts and international sales at Cavendish Farms of Massachusetts, a leading supplier of frozen potato and appetizer products sold in more than 50 countries. Wolcott was responsible for leading the strategic planning, sales and pricing strategies for the national account division and international division representing more than $500 million in sales.

Previously, he held positions of increasing responsibility in operations, marketing and key account sales for ConAgra Foods Lamb Weston, culminating in the role of global manager of key accounts for the leading supplier of frozen potato, sweet potato, appetizer and vegetable products to restaurants and retailers around the world. In this role, Wolcott led a national account team in the U.S. as well as local teams in each region of the world to execute global strategies at the local level.

“We are fortunate to serve a dynamic industry and work with an incredible crop that brings health, happiness and economic opportunity to so many,” said Verges. “Like so many other companies in this industry, we are striving to up our game as we professionalize and grow with the category. Jason brings a breadth and depth of knowledge, experience, passion, humility, curiosity and leadership to our organization. I’m excited to see the value Jason brings to our customers and industry.”

“Fall Creek is a world leader in the blueberry business, serving an industry on an exciting growth trajectory,” said Wolcott. “I look forward to being part of that growth, working with commercial blueberry growers and licensees around the world, and learning more about the industry while applying the knowledge and experience I’ve gained from other sectors. I’m also happy to return to my roots in the Pacific Northwest with my family.”

New Zealand Envy and Jazz expected to turn heads
The New Zealand apple crop has landed, and retailers and shoppers should expect fresh, large and exceptionally flavorful apples to hit stores in June, enabling high-quality, year-round apple programs from T&G Global. T&G’s New Zealand apple volumes are up compared to last year, with Jazz and Envy driving the program, Read More ...
Western Growers mourns longtime staffer Tom Oliveri
Tom (Tommy O) Oliveri, a longtime Western Growers staffer who retired from the association in January 2018, several months shy of his 40th anniversary, died in his home Thursday morning, May 28. He was 67. Over four decades, Mr. Oliveri demonstrated uncommon dedication to the WG membership, establishing himself as a Read More ...
Homegrown Organic Farms earns EFI certification, shipping labeled product next week
Homegrown Organic Farms announced its certification from Equitable Food Initiative for its California-grown, organic stone fruit.  This certification demonstrates Homegrown Organic Farms’ dedication to the improved lives of its direct employees and all those associated with their organization.  EFI-labeled product will Read More ...
Magic Sun hires new sales operations director
Magic Sun, a leading hydroponic tomato grower in Mexico, is seeing strong growth and increasing interest in its program to deliver high-quality, year-round greenhouse-grown product. Alejandro Santander, vice president of sales and operations and one of the original founders of Magic Sun, indicated that the overall tomato market Read More ...
Buehler’s names new EVP of sales and marketing
Buehler’s Fresh Foods, a leading supermarket chain in northeast Ohio, promoted Mike Davidson to the position of executive vice president of sales and marketing. In Davidson’s new role his responsibilities include oversight of all current sales and merchandising departments, marketing, customer insights, central kitchen Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse