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Idaho Potato Commission names new commissioners

During the Idaho Potato Commission’s October meeting two new commissioners were sworn in and one was reappointed. Shipper Todd Cornelison of High Country Potatoes in Rexburg and grower Brett Jensen in the Idaho Falls-Hamer area will each serve a three-year term. Dan Nakamura of Idahoan was reappointed and will serve a second three-year term. pic Todd Cornelison, Dan Nakamura and Brett Jensen.

“It’s a pleasure for me to welcome Todd and Brett, two well-respected veteran industry members, to the IPC,” said Frank Muir, president and chief executive officer of IPC. “As our industry evolves and demand for Idaho potatoes in the United States and around the globe increases, I’m certain Todd and Brett’s experience and insight will be instrumental in helping the brand maintain its leadership position.”

IPC said quality is the number one reason folks actively look for the “Grown in Idaho” seal and strategic marketing campaigns serve as reminders to look for the seal. Each year the IPC launches a new integrated marketing program that is designed to meet four overarching marketing goals:

  • Stimulate demand for all Idaho-branded potato products domestically and internationally
  • Educate consumers that Idaho potatoes are nutritious, heart-healthy, and relevant for today’s lifestyles
  • Build consumer and customer loyalty in seeking “Grown in Idaho” products
  • Increase grower understanding of and support for IPC programs  

These goals are achieved through coordinated advertising, public relations, social media, retail, foodservice and international marketing campaigns.

Nine Commissioners represent Idaho potato growers, shippers and processors. They are nominated by industry peers and selected by Governor C.L. (Butch) Otter. The six other commissioners are Chairman Randy Hardy (Hardy Farms), Vice Chairman Nick Blanksma (Legacy Farms), Ritchey Toevs (Toevs Farm), Peggy Arnzen (Bench Mark Potato Co.), Tommy Brown (Lamb Weston) and Mary Hasenoehrl (Gross Farms).