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Pete’s Living Greens names new president

Pete’s Living Greens, a leading grower of hydroponically grown greenhouse lettuce and leafy greens, announced Brian Cook as its new president.pete

“I feel very blessed and excited about this new opportunity. I hold our board members in high regard, so to get the nod from them was very humbling,” said Cook. “We have a wonderful team dedicated to giving consumers what they want. Pair that with great partners in the sales channels we serve, and the future is bright for us all.”

Cook has served as interim president since October, improving both top- and bottom-line results while helping the company to execute its massive rebrand. Cook joined the team as vice president of sales in February 2016 and has moved up quickly in the organization given his major accomplishments in strengthening company relationships and increasing sales across channels.

“The future of Pete’s Living Greens looks very promising with Brian at the helm. His passion for the business, the brand and innovation permeate everything he does. Having worked with Brian both as a member of the board and Pete’s Living Greens team member, I’ve really seen Brian step up and prove his leadership skills, and I can’t wait to see Brian take the company and brand to the next level," said Pete Overgaag, vice president of innovation and corporate strategy.

Prior to joining Pete’s Living Greens, Cook served as director of sales and marketing at San Miguel Produce and has over 19 year experience in sales and management roles, retail merchandising and other various produce-related positions.