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Moxxy Marketing hires art director and account coordinator

Moxxy Marketing has  Art Director Renée Balducci and Account Coordinator Katianna Tron.

"Moxxy is in an exciting stage of growth," said Karen Nardozza, president and chief executive officer of Moxxy. "These two outstanding hires are evidence of that. Renée is an incredible design professional, and she knows the ag industry in a way few other art directors do. Katianna brings contagious energy and creativity to the agency. She has a rare skill set that combines organizational ability, ingenuity and grace under pressure that makes for a great account team member."renee-balducci-moxxy-marketing-art-directorRenée Balducci

Balducci brings extensive art direction and design capabilities to the firm, along with decades of experience creating packaging and marketing for multiple brands in the fresh produce, agriculture and wine industries including Andy Boy, Blue Diamond, Church Bros., Fernwood Cellars, Holman Ranch and Mariani. Her expansive skill set includes branding and identity, print and web design, label and packaging design, illustration and photography, and creative concept development. Prior to joining Moxxy, Balducci worked at multiple agencies, including managing her own design studio. Most recently, she ran her own freelance consulting practice.katianna-tron-moxxy-marketing-account-coordinatorKatianna Tron

Balducci is a Monterey County native who currently resides in Prunedale. She earned a bachelor’s degree in graphic communication from Cal Poly, San Luis Obispo.

"I’ll be honest, I wasn’t looking for a full-time agency role; I was very happy running my own freelance business," said Balducci. "Then I started working with Moxxy and everything changed. The clients are diverse and exciting. The culture is open and invigorating. And the team is like a family — sometimes fun, sometimes challenging, but always supportive."

Though only two years out of college, Katianna Tron’s career has already included roles as a marketing consultant for a startup and marketing manager for a chain of bakeries and cafés. She brings a passion for working with people and a strong streak of creativity to the agency.

Tron is a Southern California native who currently resides in Salinas. She earned a bachelor’s degree in English and psychology from the College of William and Mary.

"I feel like this job, and Moxxy itself, are the perfect fit for me," said Tron. "I love creativity, strategy, precise language and innovative thinking. Moxxy integrates these passions into my everyday work. And I also love working with people to make things happen. Moxxy’s staff and clients make up an exciting and cohesive team that never ceases to impress me."