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Family Tree Farms hires new marketing manager

Family Tree Farms has hired Kiah Ruvalcaba as its new marketing manager. As its international footprint continues to grow, Family Tree Farms is expanding their marketing department to fit the needs of growers and consumers. Ruvalcaba is the first hire of a strategic expansion at Family Tree Farms. She brings 10 years of expertise in marketing, communication and sales, with a specialty in agriculture marketing.heshi

"Great people, in the field, packinghouse and office are vital to delivering high-quality and great-tasting fruit," said Don Goforth, Family Tree Farms' director of marketing. "As Family Tree Farms continues to grow its blueberry production and diversify its tree fruit varieties, the individuals who are part of our team will be critical to realizing new milestones as a company. Kiah brings to the company new abilities to connect the consumer to our companies uniquely wonderful products through our retail partners."

Family Tree Farms has spent the last decade developing the most flavorful varieties of stone fruit and blueberries.  As new varieties continue are integrated into the company's lineup, there is a growing need to tell the story about the unique characteristics of each variety, as well as the people involved in bringing the fruit to market.

"I am thrilled to join the Family Tree Farms family," Ruvalcaba said. "I look forward to sharing our story with consumers around the world."

Ruvalcaba most recently worked as an account manager at JP Marketing, a Fresno, CA-based advertising agency where she led the agriculture initiative, Farm to Shelf. She recently graduated from Leadership Fresno, a professional leadership program of the Fresno Chamber of Commerce. She has also been a member of the California Women for Agriculture and served as the Central Valley Chapter's Vice President in 2016. Ruvalcaba earned her degree in business administration from California State University-Fresno.