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Suntreat names Sergio Rodriguez as director of sales

Suntreat, the provider of Sumo citrus, Oro Blanco grapefruit, Gold Nugget mandarins and other California-grown citrus varieties, has announced the hiring of Sergio Rodriguez as director of sales.

“These are exciting times for Suntreat under the new ownership,” Rodriguez said in a press release. “This is a great career opportunity. I am very excited to join the leadership team at Suntreat. My vast background in accounting, finance and sales are great assets to help bring diversification to their already very talented sales staff.”Sergio-RodriguezSergio Rodriguez

In his capacity as director of sales, Rodriguez will seek to expand Suntreat’s customer base, both regionally and nationally, and its product line within the strategic partnerships the company has built with its growers, retailers, wholesalers, and foodservice partners in the domestic and export markets.

“The addition of Sergio to the team is substantial, it’s critical,” said Tom Clark, chief operating officer of Suntreat. “We are a forward-thinking company, looking to continue to grow, and getting Sergio onboard is a key part of that. I’ve known Sergio for 30 years and worked with him in the stone fruit industry. We are building a team that is built for success, and Sergio’s experience and knowledge of the citrus industry will be key.

Rodriguez has been in the business since childhood and brings more than 30 years of experience in the industry to bear on his new role. As a teenager, he began loading fruit trucks at a packinghouse, quickly working his way into the role of sales assistant. He continued to work in sales throughout his time at CSU Fresno, and after earning a degree in finance at the university, he went on to hold positions in accounting, domestic sales and product management with various companies, most recently LoBue Citrus. During this period, Sergio continued to pursue his education, as well, earning a MBA from National University in 1995.

“We are assembling a high-energy team that is driven toward success,” Clark said. “With these recent additions to our team, along with our increase in production from new orchards, we’ve got all the pieces here to accomplish something great.”