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Chris Veillon named to top marketing post at Pure Flavor

Building on consistent year-over-year growth, greenhouse grower and marketer Pure Flavor announced the addition of Chris Veillon to the company’s executive leadership team as chief marketing officer.

“As we continue to grow our retail and foodservice business, we needed to strategically evolve our marketing direction to support our premium line of greenhouse vegetables,” said Pure Flavor President Jamie Moracci. “In adding Chris to our executive team, we have added a seasoned strategic marketer who not only understands the industry but has been successful in building consumer facing brands over the last 20 years.”CHRIS VEILLONChris Veillon

Under the Pure Flavor brand, the company grows and markets an extensive variety of greenhouse tomato, Bell pepper, cucumber, eggplant and living lettuce that is grown in Canada, the United States and Mexico. Founded in 2003, Pure Flavor has experienced significant growth year over year with its expanding product offering.

“This is a fantastic career opportunity, I am very excited to join the leadership team at Pure Flavor,” said Veillon. “The company culture and growth opportunity is unique, which made it even more of a reason to join the Pure Flavor team. The product base is vast and expanding year after year to meet retail demand. I’m very excited to work with the team to strengthen the Pure Flavor brand position.”

As CMO, Veillon will be responsible for all initiatives related to conceptualizing and implementing market strategy while providing strategic direction for promotion and advertising.

In conjunction with the addition of Veillon, the company also promoted Matt Mastronardi to executive vice president. Mastronardi is one of the founding partners of Pure Flavor and is part of the sales team.

“These are exciting times for our company. The strategic partnerships we have built with our growers, retail and foodservice partners is allowing us to continually extend our reach across North America,” said Mastronardi.

Mastronardi, Moracci and Chief Financial Officer Jeff Moracci founded Pure Flavor in 2003. With its corporate headquarters in Leamington, ON, the company now operates in three countries with multiple distribution center locations providing year-round production.

Pure Flavor will be exhibiting at the upcoming PMA Foodservice conference in Monterey, CA.