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Guillermo Martinez joins Wilson Produce

Guillermo (Willy) Martinez will join Wilson Produce as the company’s general manager, effective Aug. 21. Martinez will report to Chief Executive Officers Chris and Alicia Martin.kindo

“We are thrilled to have Willy join our team,” Alicia Martin said in a press release. "We were looking for someone energetic and enthusiastic with a vision that aligned with ours, and we found that in Willy.”

“I think he will help us get to the next level and continue to expand and strengthen our position in the marketplace with all the conventional, transitional organic and organic practices that have been implemented in all of our operations,” Chris Martin said in the release.

“They have a clear vision of where they want to be in the years to come and I am definitely up for the challenge," Martinez said in the release. "They are great people that are strongly connected to their farms and the people behind them. I am very excited.”

Before joining Wilson Produce, Martinez worked for Kingdom Fresh as general manager, where he was instrumental in the rebranding and marketing program as well as developing a strategic five-year company plan. He currently serves as a member of the United Fresh council of food safety and technology and as a member of PMA’s science and technology committee.