Crystal Valley Foods, a leading importer and distributor of fresh asparagus, French beans, baby vegetables and other specialty fresh produce items, has hired Katiana Valdes as its new marketing director.
In her new role Valdes will be responsible for developing and implementing the company’s marketing, branding, social media and public relations programs. She will also support sales efforts by developing promotional programs tied into both the foodservice and retail categories.
“I am really looking forward to expanding Crystal Valley’s marketing message,” Valdes said in a press release. “They offer a vast variety of specialty produce and have an excellent reputation for growing and importing top-quality products and delivering unsurpassed customer service.”
“We are very pleased to have Katiana join our team,” Jay Rodriguez, president of Crystal Valley Foods, said in the release. “She is an accomplished produce marketer who understands our business model and has had great success in introducing and enhancing the value of top quality produce."
Valdes joins Crystal Valley after spending most of her career in marketing and new business development positions at Del Monte Fresh. She will be based at Crystal Valley’s headquarters office in Miami.