California Giant Berry Farms has appointed Tom Smith to the newly created position of director of foodservice, where he will complement the existing sales and marketing team.
The company has seen incremental increases over the last few years in its foodservice customer base and realized the need to hire a specialist to provide strategic leadership for the future direction of this very important sales channel.
Smith, who was recently with Pro*Act USA, will lead the staff in targeting new customers in the foodservice segment while maintaining current customer, grower and vendor relationships for California Giant Berry Farms. He brings more than 10 years of experience in produce and specifically the foodservice segment to the company and will build a team within the sales office to serve the foodservice sales channel.
“We are excited to have Tom join our team and help expand our presence in the foodservice arena," Anthony Gallino, vice president of sales, said in a press release. "It was time for us to really place a stronger emphasis on this important part of our business with dedicated staff that can take us to the next level.”