Steven Muro, president of Fusion Marketing, has been selected to serve on the KCET Southern California broadcasting station’s Community Advisory Board as the agricultural specialist for the viewing area. Muro has decades of experience in this field as he is the president and founder of Fusion Marketing, an agency specializing in the fresh produce industry that provides customized marketing and sales solutions to a variety of commissions and produce companies.
“When KCET approached me to serve on their advisory board, I was very honored as KCET provides such a wide array of programming covering important issues,” said Muro. “I’m happy to utilize my expertise in agriculture to play an integral part of the planning and implementation of many KCET outreach programs.”
KCET’s Community Advisory Board is an active group of volunteer leaders in their respective professional areas. They become the station’s eyes and ears of the community as they advise the governing body of KCET as to whether the programming and other policies are meeting the special education and cultural needs of the various communities served by the station.
Community Advisory Board members serve a six-year term, with members meeting quarterly. The CAB members represent many issues such as community services, culture and the arts, economy, health/medical services, aging/senior citizens, science/technology, youth, agriculture, and education/schools to name a few. Topics specific to agriculture have included: Inside LA’s Vast Urban Agricultural Landscape, The Changing Faces of California Agriculture and Sustainable Agriculture.
KCET will benefit from Muro’s expertise in the fresh produce industry. He has worked with fresh produce suppliers, associations and retailers. He is knowledgeable of the industry and understands the big issues facing all areas of the business.