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Jeff Cook joins Misionero as new CFO
Misionero, a leading grower and pioneer in the organic leafy greens category, hired Jeff Cook as its new chief financial officer. Cook brings more than three decades of industry experience and an extensive background in financial management, sales forecasting and risk management. “We are thrilled to have someone of Jeff’s caliber join our team,” said Joe Merenda, president of Misionero. “His deep understanding of the fresh produce industry, alongside his exceptional... Read more
Multivac names Cem Yildirim national sales manager
Cem Yildirim has been named the national sales sanager for MULTIVAC and will spearhead the company’s push into the produce industry. The 26 year veteran with MULTIVAC has held various positions in regional and key account sales of packaging, printing and labelling, inspection and automation systems, as well as U.S. corporate marketing. In 2016, as the market development sales manager, Yildirim began looking deeper into the produce industry and became an active... Read more
Keyes Packaging hires Wolter as VP of sales and marketing
Wenatchee, WA-based Keyes Packaging Group welcomes produce industry veteran Suzanne Wolter as the vice president of sales and marketing. Keyes' core business is serving the apple and pear industries. “Suzanne’s breadth of industry knowledge and extensive relationships will allow for a smooth transition into this executive role focused on our core accounts,” said Ted Kozikowski, chief executive officer of Keyes Packaging Group.  “We are well positioned now... Read more
Crystal Valley Foods has hired Anthony Leombruno as retail sales associate. Leombruno has over 18 years of experience in the produce industry. Most recently he was East Coast Sales Manager at Altar Produce. Going into its 25th year of business, Crystal Valley continues to grow and diversify to meet customer demands and needs. Leombruno will have a role in expanding and developing the company’s growing national retail sales. “I am looking forward to being part... Read more
Monica Johnson joins Bonduelle U.S. leadership team
Bonduelle Fresh Americas, formerly Ready Pac Foods, a wholly owned subsidiary of Bonduelle, recently announced the appointment of Monica Johnson, general counsel, to its executive committee, the business unit’s senior leadership team. Monica JohnsonJohnson joined the company in October 2018 and was appointed to the senior leadership team in January. She is responsible for providing professional legal advice and representation for all legal, regulatory and... Read more
Sunwest Fruit Co. promotes two and hires one
SunWest Fruit Co., a leader in the California citrus and stone fruit industries, has promoted Gino DiBuduo to director of sales and John Senn to senior sales representative. Jared Murray has also joined SunWest’s sale’s team as a sales representative. Jared MurrayDiBuduo joined the company in 2013 bringing with him vast experience in the citrus and stone fruit commodities. He has taken an active role in creating new partnerships with the retail trade in SunWest’s... Read more
Sun Pacific names Dave Medders VP of sales
Sun Pacific has hired citrus veteran, Dave Medders, as its vice president of sales. Medders took on his new role Feb. 25 and will oversee sales for Sun Pacific’s citrus portfolio which includes: Cuties America’s original mandarin brand, Mighties kiwifruit, Sun Pacific navels, Vintage Sweets Heirloom navels, Cara Caras, minneolas and lemons.Dave Medders “Dave has built an impressive track record in the citrus industry over the past 20 years. His vast citrus sales... Read more
California Giant welcomes Helena Beckett to team
California Giant welcomedHelena Beckett sales veteran, Helena Beckett, to its team as retail sales account manager. Beckett’s addition to the staff rounds out the department and strengthens the company’s experienced sales team, said company officials. Beckett has 15 years of sales and category management experience servicing top retailers in the United States. She is working with the retail team led by Nick Chappell, director of retail sales, along with Jonathan... Read more
Homegrown Organic Farms names new sales category manager
Homegrown Organic Farms, one of the premier organic fresh produce marketers in the United States, announced Parker Anderson as a new member of its team. He was recently hired and is now operating as a sales category manager. His initial responsibilities include a focus on sales and account management for the tree fruit and blueberry team. “I’m excited to work with Parker," said Stephen Paul, Homegrown Organic Farms’ stonefruit and blueberry category director. "He’s... Read more
The Produce Marketing Association and Center for Growing Talent have named Doug Bohr as the charitable organization’s next executive director. Bohr will join Center for Growing Talent March 20 as longtime leader Margi Prueitt retires after nine years at the helm.  Bohr will oversee leadership for CGT, help advance its fundraising efforts, and the continued work to provide solutions to attract, develop and retain the talent the produce and floral communities... Read more
Jeff Semanchek joins Good Foods
Good Foods has hired Jeff Semanchek as the vice president of technical services; he is the newest addition to the company's executive leadership team. In this role, Semanchek will champion global food safety and quality management strategies, programs and standards while building upon the world-class team assembled at Good Foods.   Semanchek holds his master’s degree in food science from the University of Tennessee. He has lead food-safety and quality assurance... Read more
Kwik Lok CEO to retire, successor named
John K. Rothenbueler, chief executive officer of Yakima, WA-based Kwik Lok Corp., has announced his plan to retire as of April 1. Don Carrell, currently the chief operating officer at Kwik Lok, will succeed Rothenbueler, who will maintain his role as board chairman. John K. Rothenbueler After assuming a leadership role of Kwik Lok Corp. in January of 2015, Rothenbueler was formally appointed by the board of directors to the role of CEO in October of 2015. Following... Read more
Wilcox Fresh welcomes new CEO
Floyd Wilcox & Sons Inc., a grower and shipper of Idaho potatoes based in Rexburg, ID, doing business as Wilcox Fresh, has announced the hiring of Justin Reynolds as the company’s new chief executive officer. Reynolds has been involved in Idaho agriculture for 15 years in roles ranging from labor and production management to financial services and corporate leadership. Prior to joining Wilcox, Reynolds served as chief financial officer for R&G Potato Co.,... Read more
NMB's Valda Coryat to speak at United Fresh BrandStorm Conference
The National Mango Board’s director of marketing, Valda Coryat, will share the brand-building story of mangos in the U.S. at the fourth annual United Fresh BrandStorm Conference, Feb. 20-22 in San Francisco. Coryat will present alongside Janet Helm, executive vice president, chief food and nutrition strategist at Weber Shandwick, the communications firm for the NMB. Together, they are presenting a session entitled How Brands Behave Today: What Fresh Produce Marketers... Read more
Ocean Mist hires director of food safety and quality assurance
Ocean Mist Farms hired Lisa Fuentes as its new director of food safety and quality assurance. Fuentes brings nearly 19 years of experience serving the industry and a wealth of knowledge in food safety and organic quality management, which is highly valued by the team at Ocean Mist Farms. Fuentes joins the company with past experience at Driscoll’s Inc., Foxy Produce, Green Giant Fresh, River Ranch and Scientific Certification Systems. Her extensive background within... Read more
Audrey Dunne of Curation Foods: Extreme exercise makes her day
When Audrey Dunne was a senior in high school in Dana Point, CA, she went on a little biking trip with her dad and sister. Over a four-day period, they rode about 300 miles from San Francisco to San Luis Obispo, along California’s coast. “My dad was a long-distance cyclist and thought it would be a great trip for us,” she said. Turned out it was. The trip connected several dots that have proved pivotal in the 33-year-old Dunne’s life. She ended up going to California... Read more
SunWest Fruit Co., based in Parlier, CA, has promoted Brett Britz to vice president of sales and marketing. Britz who had joined the family-owned citrus and stone fruit company in 2010, has been serving an increasingly strategic and prominent role within the company for nearly a decade.  He now will assume increased responsibility within SunWest sales and marketing department.   “This is an exciting time for our family.  I am encouraged by Brett’s... Read more
Oppy names Canadian sales managers for east coast expansion
In a move to grow Canadian sales, Oppy has promoted David Wazny to sales manager of the team based in the company’s Vancouver headquarters and Colbert Rahal to a newly created role of sales manager of eastern Canada. The pair has followed a parallel career path at Oppy, both being promoted to senior sales representative early last year. Their experience has situated them aptly for their new managerial roles which will bring a fresh perspective to the sales strategy,... Read more
Mountain View Fruit promotes Rob Brett
Mountain View Fruit Sales in Reedley, CA, has promoted Rob Brett to director of sales and marketing. Brett has over 18 years of experience within the stone fruit industry. His previous experience includes growing, packing, shipping, sales and marketing. “His fundamental knowledge of the commodities and his passion will be pivotal as we continue to grow our partnerships from tree to table," said Mike Thurlow, owner of Mountain View Fruit Sales. "We are very fortunate... Read more
Vision Import Group hires Tony Mitchell as VP of sales and business development
Tony Mitchell has joined Vision Import Group as the company's vice president of sales and business development. He previously worked for Caito Foods and SpartanNash for 27 years in various roles, but most recently as vice president of produce and floral merchandising. Mitchell will oversee all aspects of sales, product development and new business for Vision Import Group. “I’m excited for the opportunity to help the Vision Import Group cultivate their business... Read more