David L. Pruitt named interim CEO, Ambassador of the California Cut Flower Commission

David L. Pruitt, a horticulture consultant and former flower farmer, has been named the interim CEO and ambassador of the California Cut Flower Commission by the organization’s board of commissioners.

Pruitt, a past chair and one of the founders of CCFC, will take the helm on July 15. 

CCFC.August2019Dave Pruitt is welcomed as the interim CEO and ambassador by June Van Wingerden, Chair of the CCFC Board.For the past five years, Pruitt has represented International Horticultural Technologies in business development, sales and technical support. He was previously the general manager of Ball Tagawa Growers and spent 25 years as a flower farmer and owner of Sea Coast Greenhouses in San Diego County. 

He currently serves on the board of the Kee Kitiyama Research Foundation, the Central Coast Greenhouse Growers Association and the Agriculture Liaison Advisory Board that advises the San Luis Obispo County Board of Supervisors, along with a host of other volunteer roles in the agriculture and cut flower industries. He’s also served on the Growers Council and Membership Committee for the Society of American Florists and is a past member of the Cal Poly Advisory Council for Horticulture and Row Crops. During his time as a flower farmer, Pruitt helped establish the San Diego Flower Auction and served on its board of directors. 

“I’m thrilled to have Dave come on board as the interim CCFC executive officer. He has a depth and breadth of experience in the floral industry and a strong connection to the commission. We feel very fortunate that he was available to step into this role,” said CCFC Chair June Van Wingerden.

“As one of the founders of CCFC, I take pride and passion in coming back to support my fellow farmers as the interim CEO. I’ll continue the work to build on the incredible momentum the CCFC has created in the promotion of and advocacy for our flower and foliage farms,” Pruitt said. Pruitt will lead CCFC until the search for a new executive, currently underway, is complete. 

The California Cut Flower Commission unites the state’s approximately 225 flower farmers to advance California’s $320 million flower industry.

Retailers to benefit from Desbry's two-count bags and bins
Leading in innovations that address changing consumer shopping preferences caused by COVID-19, WP Produce, a family-owned, grower-packer-shipper of Desbry tropical fruits and roots, has begun shipping tropical avocados in protective, two-count bags. The Desbry tropical avocado pouches are part of a comprehensive, Read More ...
Sun Belle announces new green initiative at distribution center
Sun Belle Inc. has launched a new green initiative at its 64,000-square-foot Jessup, MD, warehouse and distribution facility with the installation of a 450 kilowatt rooftop solar array system. The array is projected to generate 592 megawatt hours annually, offsetting more than 35 percent of the facility’s energy needs. Read More ...
Sun Valley convention the latest to cancel amid COVID-19 concerns
The executive committee of the Idaho Grower Shipper Association announced Aug. 3 that its annual convention held in Sun Valley, ID, has been cancelled due to concerns about the coronavirus pandemic. In a letter to its membership, the committee said that it was only the second time in IGSA’s 92-year history that the Read More ...
USDA restricts PACA violators in Texas from operating in the produce industry
As part of its efforts to enforce the Perishable Agricultural Commodities Act and ensure fair trading practices within the U.S. produce industry, the Department of Agriculture has imposed sanctions on three produce businesses for failing to meet their contractual obligations to the sellers of produce they purchased and Read More ...
Peru avocado supply is strong, with peak this month
Index Fresh is seeing peak volume of its Peruvian avocados this month, with volume up by 15-20 percent compared to last year. Avocados from Peru have been available since May and will continue to be in the market until September. “Peru is at its peak in flavor as we enter the second half of their season. Index Fresh Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse