The Inside Look (June 24)

Does it surprise anyone that July’s calendar events revolve around picnic foods? July is National Ice Cream Month, National Blueberry Month, National Hot Dog Month, National Picnic Month, and yes… even National Pickle Month!

inside-look-July1 Our fave HR expert, Glenna Hecht, shares five great tips to “hack” your business processes when your feet are at home, but your head is “out to lunch” — dreaming of sand and surf! Another great way to utilize the slower-paced sales mode of Summer is to develop a plan to “soak up the sun” of new products, new information and expert education. Come Q4… you’ll be glad you did! This month’s edition is packed full of SAF’s upcoming events and the AFE Fundraising Dinner that is a critical component of supporting the future of the industry.

In this issue, is an updated list of major industry events through the remainder of 2019, with new events being added monthly. This will become a regular feature of the monthly Floral Pulse, so you’ll always be the “first to know.” And speaking of “sand and surf,” the utilization of “the surf” being used to transport our floral products is nothing less than revolutionary.

Do you feel like I do? Hearing snippets, but trying hard to compile comprehensive information that can be truly acted upon? Well, don’t miss the amazing information from the Sealand Team. They’ve answered many questions that swirl around in a retailer’s head and have given us confidence that the Colombian floriculture industry has a new transport mode to strengthen its quality and market position.

We’ll continue to offer progress updates on this important initiative. And how can we send out a Floral Pulse issue without including amazing new products? This month, it’s all about new breeds of lilies from our friends in Holland. You’ll be amazed to see these stunners and so will our customers!

Retailers — Would you like to receive any of the Floral Pulse articles on a separate PDF to include in your stores’ sales plans? Please don’t hesitate to ask! We keep an indexed catalog of each article and would be happy to send whatever you need! Please email floralpulseads@gmail.com.

Would You Like to Receive Your Own Monthly Copy of The Floral Pulse? It’s simple — and FREE! Go to https://www.cambeywest.com/subscribe2/?p=TPN&f=new&s=ITPNADNEW See you inside! 

New Zealand Envy and Jazz expected to turn heads
The New Zealand apple crop has landed, and retailers and shoppers should expect fresh, large and exceptionally flavorful apples to hit stores in June, enabling high-quality, year-round apple programs from T&G Global. T&G’s New Zealand apple volumes are up compared to last year, with Jazz and Envy driving the program, Read More ...
Western Growers mourns longtime staffer Tom Oliveri
Tom (Tommy O) Oliveri, a longtime Western Growers staffer who retired from the association in January 2018, several months shy of his 40th anniversary, died in his home Thursday morning, May 28. He was 67. Over four decades, Mr. Oliveri demonstrated uncommon dedication to the WG membership, establishing himself as a Read More ...
Homegrown Organic Farms earns EFI certification, shipping labeled product next week
Homegrown Organic Farms announced its certification from Equitable Food Initiative for its California-grown, organic stone fruit.  This certification demonstrates Homegrown Organic Farms’ dedication to the improved lives of its direct employees and all those associated with their organization.  EFI-labeled product will Read More ...
Magic Sun hires new sales operations director
Magic Sun, a leading hydroponic tomato grower in Mexico, is seeing strong growth and increasing interest in its program to deliver high-quality, year-round greenhouse-grown product. Alejandro Santander, vice president of sales and operations and one of the original founders of Magic Sun, indicated that the overall tomato market Read More ...
Buehler’s names new EVP of sales and marketing
Buehler’s Fresh Foods, a leading supermarket chain in northeast Ohio, promoted Mike Davidson to the position of executive vice president of sales and marketing. In Davidson’s new role his responsibilities include oversight of all current sales and merchandising departments, marketing, customer insights, central kitchen Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse