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Inside Look (May 27 issue)

Summer is officially before us, and the FIVE major holidays are officially behind us! WHEW!

From all reports, the Q4 2018/Q1 2019 holiday season was the most successful back-to-back holidays we’ve experienced in a long time! Great job by all, especially the store teams who worked so hard to execute a multi-faceted, fast-paced plan.

InsideLook.June Check out the amazing visual merchandising skills from our friends at Tom Thumb and Albertsons — THE VIBE ATTRACTS THE TRIBE! June is National Rose Month, and you’ll get an insider’s look of this event as well as Independence Day and Father’s Day!

Summer also launches the trade show season, and you’ll find a list of industry trade show dates/locations through September 2019. This trade show recap will be updated in each future edition, so you’ll have a continual reference each month at your fingertips. Clip out the list each month to add to your calendar! Just out!

Society of American Florists shares a “sneak preview” of their upcoming 135th Annual Convention, Sept. 18-21 at the Ritz-Carlton in Amelia Island, FL. Check out all the great activities and unique education sessions, including a fun presentation by our Floral Pulse favorite, Glenna Hecht! Summer is blooming! The American Floral Endowment’s Research Coordinator, Terril A Nell, Ph.D., AAF, PFCI, has outlined a great five-step basic care and handling tutorial to share with our store teams.

And speaking of summer — get those “lizzies” while they’re hot! Bill Prescott reminds us of these unique summer gems! Retailers — Would you like to receive any of the Floral Pulse articles on a separate PDF to include in your stores’ sales plans? Please don’t hesitate to ask.

We keep an indexed catalog of each article and would be happy to send whatever you need! Please email Would you like to receive your own monthly copy of The Floral Pulse? It’s simple — and FREE! Go to See you inside!