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The Inside Look (April 29 issue)

I’d like to dedicate this issue to Mothers, Mothers-in-Law, Step-Mothers, Grandmothers, Godmothers, Smother-Mothers and those who in their own way, mother others!  But, in particular, I’d like to give a shout-out to the many Mothers who work in this industry.  In spite of the long hours, nail-biting pressure, frequent travel and every single holiday-away….. you provide the most important gift to this world by planting the seeds of the future.  

insidelookapril And speaking of planting the seeds of the future, I’m so excited to share the contents of our May issue!  Of course, the first few pages are packed with Mother’s Day information — yep, it’s right around the corner! How time flies!  But we’ve also included some key information about May’s secondary holidays, which can add significant sales and profits to the month: Teachers’ Day, Nurses’ Day, Cinco de Mayo, Graduation and Memorial Day!  

Is floor-space bursting out at the seams?  Check out the latest information on pop-up shops and see some real examples! Belly laugh! That’s what you’ll do when you read Glenna’s article!  If you didn’t attend her session at last year’s IFE, then you MUST attend this year!  She had everyone out of their chairs! And of course, where would we be without our network of trade shows and trade organizations who represent us in Washington, DC, bring us insightful education, address industry challenges and provide us with a fun venue to see epic new products — all in one place! For everything they do — we are forever grateful!

How Do You Receive Your Own Monthly Copy of Floral Pulse? It’s simple- go to https://www.cambeywest.com/subscribe2/?p=TPN&f=new&s=ITPNADNEW

NEW!  Retailers - Would you like to receive any of the Floral Pulse articles on a separate PDF to include in your stores’ sales plans?  Please don’t hesitate to ask!  We keep an indexed catalogue of each article and would be happy to send whatever you need! Please email floralpulseads@gmail.com.

See you inside!

New Zealand Envy and Jazz expected to turn heads
The New Zealand apple crop has landed, and retailers and shoppers should expect fresh, large and exceptionally flavorful apples to hit stores in June, enabling high-quality, year-round apple programs from T&G Global. T&G’s New Zealand apple volumes are up compared to last year, with Jazz and Envy driving the program, Read More ...
Western Growers mourns longtime staffer Tom Oliveri
Tom (Tommy O) Oliveri, a longtime Western Growers staffer who retired from the association in January 2018, several months shy of his 40th anniversary, died in his home Thursday morning, May 28. He was 67. Over four decades, Mr. Oliveri demonstrated uncommon dedication to the WG membership, establishing himself as a Read More ...
Homegrown Organic Farms earns EFI certification, shipping labeled product next week
Homegrown Organic Farms announced its certification from Equitable Food Initiative for its California-grown, organic stone fruit.  This certification demonstrates Homegrown Organic Farms’ dedication to the improved lives of its direct employees and all those associated with their organization.  EFI-labeled product will Read More ...
Magic Sun hires new sales operations director
Magic Sun, a leading hydroponic tomato grower in Mexico, is seeing strong growth and increasing interest in its program to deliver high-quality, year-round greenhouse-grown product. Alejandro Santander, vice president of sales and operations and one of the original founders of Magic Sun, indicated that the overall tomato market Read More ...
Buehler’s names new EVP of sales and marketing
Buehler’s Fresh Foods, a leading supermarket chain in northeast Ohio, promoted Mike Davidson to the position of executive vice president of sales and marketing. In Davidson’s new role his responsibilities include oversight of all current sales and merchandising departments, marketing, customer insights, central kitchen Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse