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American Floral Endowment promotes National Giving Tuesday

The American Floral Endowment is once again participating in the national movement known as #GivingTuesday.

Following the chaos of Black Friday and Cyber Monday, #GivingTuesday (on Nov. 27) is a unique opportunity to harness the generous spirit of the holiday season and encourage support for charitable organizations.

AFE serves the floral industry in this capacity and contributions to AFE continue to provide programs and benefits for the entire floral industry.

afeTax-deductible #GivingTuesday donations can be made on November 27th, and year-end contributions through Dec. 31, at“Every contribution makes a difference,” said AFE Executive Director Debi Chedester. “We are so grateful to all of our donors for their support over the years.”

Each donation bolsters AFE’s efforts to fund research for critical industry issues, provide scholarships, internships and grants for horticulture students across the nation, and conduct groundbreaking research that is available free of charge to industry members. AFE will reach out to the floral industry in the days leading up to #GivingTuesday.


Smithers-Oasis/Floralife doubles the giving with matching contributions

A separate year-end matching gift campaign also kicked-off on Nov. 1, where contributions through Dec. 31 will be matched dollar-for-dollar by Smithers-Oasis/Floralife. Double your impact and support AFE’s programs today!

Tax-deductible #GivingTuesday donations can be made on Nov. 27, and year-end contributions through Dec. 31, at

About AFE

The American Floral Endowment is a nonprofit organization dedicated to advancing the floriculture and horticulture industry through funding research, educational grants and scholarships.

Since 1961, more than $15 million has been funded in research and educational projects, and more than $2 million has been funded in scholarships and internships designed to attract and retain the future leaders of the industry.

To learn more about AFE or make a tax-deductible contribution, visit

If you would like more information about this please contact AFE Communications Specialist Ashley Alexander at or 703.838.5202.