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The Floriculture Industry blossoms with new ideas at PMA's 2018 Fresh Summit

IMG 0079The floral lineup in Orlando, Florida, from October 18-20 featured more than 130 exhibitors in the new Floral Marketplace, more than 80 confirmed floral buyers in attendance and a Floral “Flamingle” Reception, which named Carlos Oramas, CEO and co-founder of Gems Group, Inc., the 2018 Floral Marketer of the Year.

Floral buyers, sellers, breeders and growers came together in an expanded show-within-a-show Floral Marketplace with dedicated space increasing by 10,000 square feet over previous years. Additionally, the Floral Marketplace included 35 new exhibitors and the Floral Fresh Ideas Showcase featuring innovative products and services.

But the biggest crowd-pleaser is always the art and mastery of each exhibitor: displays that captivate, products that allure, merchandising tools that educate and staff that engages. The effectiveness of these “wow moments” throughout the year is the bedrock of over $32 Billion Dollars in annual revenue that our floral industry must produce in order to retain our position in the overall consumer goods marketplace. The gifting competition is fierce, but the workmanship of our own floriculture community displayed its own preeminence in the future of retail.

PMA Floral Marketplace 2018.