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Marcella Lucio-Chinchilla joins PMA Floral Council

Marcella Lucio-Chinchilla, vice president of sales and marketing at Silver Vase, Inc. in Homestead, FL, has been selected to serve on the Produce Marketing Association’s 2018-19 Floral Council. Floral Council representatives provide input and guidance to help deliver year-round value to members of the association and to retain and recruit membership.

MARCELLA “Being part of the PMA’s Floral Council is a way for many industry professionals to make a difference,” Lucio-Chinchilla told The Produce News. “I am honored to be part of this council and look forward to serving.”

At Silver Vase, Lucio-Chinchilla is responsible for leading and overseeing the marketing and sales team, establishing sales targets and marketing plans, developing product positioning, packaging and pricing strategies, creating and executing digital strategies, and establishing and maintaining relationships with key strategic partners. Prior to this, she served as financial manager at an import/export company in Miami.

Lucio-Chinchilla holds a bachelor’s degree in economics and finance from Florida International University in Miami and an MBA from the University of Phoenix.