view current print edition







July is Roses for Soldiers month at Koehler & Dramm

minneapolis — Every July, Koehler & Dramm Wholesale Florist, here, is dedicated to giving back by donating a portion of rose sales for the month to charity organizations. Since 2015, Operation Homefront has been the focus of the company’s flower fundraiser. Koehler & Dramm pledges to donate two cents for every rose stem sold in July to Operation Homefront through its Roses for Soldiers campaign.

“After researching our options, we chose to partner with Operation Homefront, a nonprofit organization that provides financial assistance to military families,” said Emily Gorg, marketing manager at Koehler & Dramm. “Operation Homefront has a four-star rating from Charity Navigator and 92 percent of all funds raised directly benefit programs for military families, so we knew we were working with a great organization.”

According to its website, “Operation Homefront, a national nonprofit, leads more than 2,500 volunteers with nationwide presence who provide emergency and other financial assistance to the families of service members and wounded warriors. Operation Homefront has provided assistance to thousands of military families since its inception in 2002.”

Koehler & Dramm worked with one of its vendors to design a custom camouflage bouquet sleeve for the initiative, and Koehler & Dramm also designed and produced a media kit for its customers to use in their own shops to help promote Roses for Soldiers. The kit includes posters, point-of-sale fliers, downloadable social media content and more.

“Operation Homefront supported us with logo stickers and information about their mission,” said Gorg. “And they also agreed to disburse our donation dollars to military families in our five-state delivery area — Minnesota, Iowa, North Dakota, South Dakota and Wisconsin — so our donation every year helps families that are right in our own backyard.”

Simply by buying roses from Koehler & Dramm in July contributes to the Roses for Soldiers endeavor, but the company also encourages florists to run a Roses for Soldiers program in their own shops as well.

The necessary marketing and promotions work has already been done, so florists may either download the materials from the company’s website or ask a sales rep to send out printed copies.

“Over the last three years of doing Roses for Soldiers, we’ve donated a total of $12,760,” Gorg said. “We’ve set a goal of $6,000 for 2018 — that means we have to sell 300,000 roses — and we are excited to lead the charge again for such a great cause.”

For more information, go to