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Green Bay to host SAF’s 1-Day Profit Blast in July

The Society of American Florists’ 1-Day Profit Blast is heading to Green Bay, WI, on July 15, according to a news release. Sponsored by the Bill Doran Co., the event covers design profitability, online selling, technology and management education in an eight-hour program along with a Supplier Showcase where floral industry vendors share their newest products.

“This is an easy, one-day gathering that everyone should take in,” said Jenny Behlings in the release, owner at Jenny’s Floral in Custer, SD. “Learning a better way is what it’s all about.”

PB-GreenBay Two new presentations are on the line up for this 1-Day Profit Blast: “M3: Money Making Mechanics,” presented by Jody McLeod, owner at Annie V’s Floral Design Studio, Clayton, NC and Derek C. Woodruff, owner at Floral Underground, Traverse City, MI; and “Pick Me! Stand Out and Sell More Online,” led by Josh Glass, vice president at Peoples Flower Shops in Albuquerque, NM.

Returning to the Profit Blast stage are Paul Goodman, president at Floral Finance Business Services, with “A Roadmap for Profitable Deliveries;” and Tim Huckabee, president at FloralStrategies, with “Smart Selling.”

“Not only is this a chance to learn to help you as a retailer make a profit, but it also really helps us as retail florists to know that we’re not out there alone,” Behlings said in the release. “Every shop is experiencing some of the same day-to-day roadblocks and challenges that we’re running into — take the time to visit with your peers and learn from them. Why try to reinvent the wheel?”

Since the fee for additional registrants from the same company is $99, Behlings recommends retail florists use the event as learning experience for staff.

“Giving your employees the chance to come and soak up new and exciting information is nothing but a win-win for you as an employer,” she noted. “They will come away with new ideas, inspiration and re-energized to get to work and create a better environment not only for you and the rest of your staff, but for your customers to experience. Bring one, bring all.”

The cut-off date for early-bird registration is June 23.

For more information, go to