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#FlowerMarketingMonday promotes flower buying through fun videos

The American Floral Endowment has just created a day of the week especially for the floral industry that’s worthy of its own viral buzz — #FlowerMarketingMonday, according to a news release.     

Throughout 2018, a new video promoting flowers will be shared weekly on the AFE Facebook and Twitter pages. The campaign, complete with hashtag #FlowerMarketingMonday, will showcase a new 60-second or less video that retailers, wholesalers, growers, manufacturers, and anyone else in the floral industry, can share on their own websites and social media platforms to help promote everyday buying, and/or upcoming holidays.  

AFE-VIDEOS The goal is to make each weekly video go viral and inspire flower giving across the globe.   

Each video comes from submissions during the Floral Marketing Research Fund and the American Floral Endowment’s #FlowerLoveVideoContest held in 2017, sponsored by Asocolflores. The contest encouraged flower lovers to promote the use and giving of fresh flowers through short videos and was created in response to the Marketing to Millennials Study — also sponsored by Asocolflores — that revealed the most successful way to reach young consumers was through video and social media.

The more than 50 video submissions include humorous skits, animations, surprise moments, artistic montages and testimonials that promote the everyday smiles that flowers bring.  

The free videos can be shared or embedded directly from the video, or through YouTube’s “share” button at any time for use on your business marketing outlets —Facebook, Twitter, LinkedIn, Google+, Pinterest, YouTube, or your website. Simply add your own messaging to your posts and share them now or save them to promote later. 

Be sure to check AFE’s Facebook and Twitter each Monday to share the #FlowerMarketingMonday video. The more shares, the more consumer outreach.