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Alexandra Farms unveils new varieties, new logo, new website

Alexandra Farms in Bogota, Colombia, announced several new changes this year. The grower has introduced five new rose varieties for the 2018 wedding season — Golden Mustard, Princess Maya (Night Rain), Princess Suki (Loved One), Sabrina and Tiara.

PRINCESS-MAYAPrincess Maya (Night Rain) is a new addition to the Princess Japanese Garden Rose collection. Also, Alexandra Farms’ shipments to the United States are now in new packaging — boxes, sleeves and variety labels — that feature its new logo.

The company will be transitioning all of its other markets, communications, web pages, social media accounts and everything else over to the new look before the 2018 wedding season, according to a news release.

The logo is inspired by the work of Pierre-Joseph Redoute and his botanic illustrations of Empress Josephine Bonaparte’s rose collection at Mal Maison in the south of France in the late 1800s. He made over 300 anatomically correct drawings of her entire rose collection.

In addition, the company has launched its new, state-of-the-art website where you can see pictures, designs and videos of its 54 commercially available cut Garden Rose varieties. They can be perused by collection, alphabetically, or by color. There are now four collections:

Deluxe Garden Roses — cut garden roses bred in France, Holland, the United States Denmark and Germany.

WABARA – roses bred by Ken Kunieda in Japan at Rose farm Keiji.

David Austin Roses —English Garden Roses bred in the United Kingdom with old garden shapes and fragrances.

Princess Garden Roses — roses bred for the emperor of Japan by various breeders.

For more information, go to www.alexandrafarms.com.