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WUMFA Convention slated for April 6-8

The Wisconsin & Upper Michigan Florists Association will be holding its annual convention April 6-8 at the Chula Vista Resort in Wisconsin Dells, WI, featuring main stage shows, business sessions, hands-on workshops, design contests, a trade show and more, according to a news release.

There will be an all-day hands-on session April 6 titled “A Perfect Union … Greens and More ‘Green’” presented by Pam Borgardt, lead buyer, educational specialist and sales associate in hardgoods and decorative accessories at Rojahn & Malaney Co. in Milwaukee. This session will focus on the creative uses of foliage in evolving wedding floral design.

The April 7 hands-on workshop, “Out of the Box Bouquets,” presented by Jenny Thomasson, owner at Stems Florist in St. Louis, will focus on European-styled hand-tied bouquets, hanging bouquets, armature bases and intricate mechanics.

The final hands-on session on April 8, “Head to Toe … Reimagined Personal Flowers for Today’s Special Occasions,” presented by Loann Burke, event specialist at Furst the Florist in Dayton, Ohio, and design director at Smithers-Oasis, focuses on creating personal wearable flowers for special occasions including parties, weddings and proms.

The WUMFA Design Contest is one of the longer running design competitions in the country and is divided into divisions — professional, high school student, college/trade school novice, and academy. This year the focus is on sustainability and contestants will be challenged to use their creativity to turn recyclables into treasures.

There will be prizes for all categories and themes, with winners announced at the luncheon on April 8.

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