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Dwight Larimer tapped for MFF Hall of Fame induction

Dwight Larimer, president at Design Master color tool Inc. in Boulder, CO, will be inducted into the Michigan Floral Foundation Hall of Fame at the MFF Hall of Fame Induction Dinner Oct. 24 at the University Club of Michigan State University in East Lansing, MI. The MFF was established to support and advance the floral industry, its members and the communities they serve through educational opportunities and community enrichment activities.

“Dwight is a great believer [in] and supporter of industry education,” Rod Crittenden, chief executive officer at the Michigan Floral Association, told The Produce News. “He and his company, Design Master, have been supporting our educational efforts here at the MFA for many, many years. The MFF board of directors felt it was well deserved and time to honor Dwight for all he has done and continues to do.”

Born and raised in Rochester, NY, Larimer attended the State University of New York at Albany. Following his graduation, he began his career in Berlin, NY, at W.J. Cowee, a firm specializing in the manufacturing of wooden floral picks and plant stakes. Larimer rose up the ladder, becoming vice president of sales and marketing in 1979.

In 1983, Larimer joined Colorado Dye and Chemical, the forerunner of Design Master color tool and moved to Boulder, CO. Larimer immersed himself in the psychology of color and color trends and learned unique ways that creative professionals in the floral industry could use color. He became president of Design Master in 1990 and still holds that position today.

Larimer was instrumental in developing the Color Concepts program, partnering with other suppliers to market complementary products in similar colors — a merchandising breakthrough that was ultimately profitable for both wholesaler and supplier.

Larimer has been a volunteer leader for more than 30 years in the Society of American Florists. He has served as a committee, council and board member and as SAF’s treasurer for six years. He also led SAF through two major structural reorganizations that helped the association better serve its members and the industry.

Larimer also served as a president of the Wholesale Florists & Florist Supplier Association from 2002 to 2003, is the current chairman-elect of the American Floral Endowment and has been involved in AIFD and many local and state floriculture organizations.