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Sometimes flowers bother me

It always bothers me to walk into a supermarket floral department and see dead or dying flowers, slimy water buckets, potted plants with spent blooms and no staff to be found. It makes me question the freshness and quality in other store departments, it demonstrates poor customer service and it reinforces the public opinion that flowers aren’t worth buying because they simply don’t last.

As Lisa McVey states in this issue’s article, Chrysal International research has shown that bad product on display in the floral department negatively impacts storewide sales. So it’s in your own best interest to prioritize this vital area of your business.

In this edition, we provide a PMA story about the market potential of potted plants; Marla O’Dell describes the top four spring 2018 color trends; we recap our IFE experience; and we introduce some new Chrysal products.

Every month we cover the latest floral products on the market and the dedicated work the industry does to attract consumers, but these efforts are in vain if a customer shops in a poorly maintained floral department. Take a fresh look at your store through the eyes of your shoppers. What kind of first impression does your floral area make?

Richard Lutes is the floral editor and floral sales manager of The Produce News. He can be contacted at 763/595-9559 or lutes@theproducenews.com.