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Bee-friendly plant list available

The Horticultural Research Institute, the research affiliate of AmericanHort, has released Plants Bees Like Best, a new publication providing research-based recommendations for supporting bee health. This resource is the most recent addition to the ongoing pollinator-health tools provided by HRI, according to a news release.

“The industry asked us for research-based plant recommendations for pollinator supportive plants,” said Jennifer Gray, research administrator for AmericanHort. “We’re pleased to fill the need for that information.”

Making customers feel good about their purchases has a powerful effect on buying decisions. Research shows that “cause marketing” not only catches the attention of shoppers, it encourages purchasing and turns customers into advocates for your business.

Pollinator health is an increasingly important cause for consumers in all demographics. Equipping industry businesses with tools to create awareness and showcase the important role horticulture plays in pollinator health is an example of how HRI provides value to the industry.

HRI encourages businesses to utilize the Plants Bees Like Best publication to educate and motivate their customers to purchase and plant pollinator-friendly materials.

Developed by leading scientists at the University of Kentucky and based on research funded by HRI, this publication can help retailers influence purchasing habits and connect their customers to a movement that benefits the environment.

You can download a print-ready version of Plants Bees Like Best and other communications materials from HRI’s pollinator research website. For more information, visit www.GrowWise.org/ChallengeToolkit.