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Promote prom flowers, attract teens with quiz

The Society of American Florists is offering an interactive quiz on prom flowers to capture the attention of teen shoppers, according to a news release. Floral industry members can use the Prom Quiz to communicate with their teen customers and their parents at www.AboutFlowers.com/PromQuiz.

High schoolers today enjoy sharing their opinions on social media and participating in online engagements. With the “What’s Your Prom Personality?” quiz, users answer nine questions about style, personality and prom plans in order to help them pick the perfect prom flowers. There are five possible “prom flower personalities” —Classic, Trendy, Bold & Daring, Artsy & Edgy and Eclectic. Users receive their quiz results, along with photos and advice for styling flowers, and are encouraged to share their results on social media.

Social media graphics and suggested posts are all free for SAF members to copy and paste at www.safnow.org/prom for promoting prom flowers. There are 36 suggested media messages that are specifically tailored for Instagram, Twitter and Facebook, and the graphics show corsages that illustrate each prom flower personality.

In addition, SAF is running paid social media promotions to drive traffic to the Prom Quiz. Last year, the campaign generated over 2 million impressions and nearly 142,000 visits to the quiz.

“The campaign saw outstanding results and high levels of engagement,” said Jennifer Sparks, SAF vice president, in the release. “The message we want to get across to high schoolers is that flowers are the perfect way to highlight their personality and individuality. The Prom Quiz can help florists keep their shops top-of-mind among their social followers.”