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Balloon supplier E&R Sales hires Peggy Williams

E&R Sales, a leading wholesale balloon supplier in Midlothian, VA, announced the hiring of Peggy Williams as its director of education and marketing, according to a news release. Williams has more than 30 years of expertise in the balloon, floral and gift industries and for the past eight years she has served as the education director at burton+BURTON in Bogart, GA.

“My true joy is delivering motivational, educational and sales-focused training to retailers in the industry I love so much,” said Williams in the release. “I’m excited to share my experience and passion with E&R’s large family of customers. I have admired E&R’s success and keen ability to design effective balloon programs for [its] customers. [Its] philosophy and business approach is perfectly aligned with mine.”

Elissa Mast, chief executive officer at E&R Sales, said in the release, “We are thrilled to welcome Peggy as the newest member of our leadership team. We have admired her work and contributions to the balloon industry and believe she shares our passion in delivering tremendous service to our customers. We share the same values and desire to help our retailers drive sales. I view the addition of Peggy to our team as our love letter to our customers for partnering with us for so many decades.”