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FPFC NorCal Expo offeriing ’Roadmap to Success’

On March 29 the Fresh Produce & Floral Council Northern California Expo will meet at the Alameda County Fairgrounds in Pleasanton, CA, and all retail and foodservice personnel attend free. Under the banner “The Roadmap to Success” the one-day show will focus on consumer trends, innovation and partnerships.

Executives, operations personnel, supervisors, managers, clerks and professionals at every level of the industry will be able to meet face-to-face with suppliers, preview new products, packages and promotions, and network with fellow industry members, according to a news release.

There is a pre-expo cocktail reception from 5 p.m. to 7 p.m. March 28 at Players Restaurant at the Doubletree by Hilton at The Club in Pleasanton, offering the opportunity to unwind and mingle with expo exhibitors and attendees.

The expo floor is open 9:30 a.m. to 3:30 p.m. March 29, with a continental breakfast at 9 a.m. and boxed lunches available from noon to 2 p.m. All product remaining at the close of the FPFC expo will be donated to a charitable organization.

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