view current print edition




Fresh Produce & Floral Council NorCal Expo continues annual tradition, meets March 29

The Fresh Produce & Floral Council will host its annual Northern California Expo March 29 at the Alameda County Fairgrounds in Pleasanton, CA. The show is one of the few industry events that invite store-level floral managers and staff to connect with growers and suppliers.

ROCKETFARMSThe team from Rocket Farms, whose booth won the floral category Best in Show award at the 2016 FPFC NorCal Expo. “This year the show will be a little earlier — in March instead of April — due to the timing of Easter,” Carissa Mace, FPFC president, told The Produce News. “We expect to be sold out again with 158 booths, about 30 percent of them being floral.”

First held in 2007, the one-day show attracts over 200 exhibiting companies and more than 1,200 floral and produce industry members to northern California. “We anticipate about the same attendance [this year],” said Mace.

The 2017 edition of the expo continues a tradition established in 2010 — there will be no program.

“We are going with our straight trade show — nothing added — just the pure trade show,” Mace said. “It’s what works and it’s what the marketplace wants.”

For more information, go to