The 35th edition of the international floriculture/horticulture trade fair IPM Essen will take place Jan. 24-27 in Messe Essen, Germany, with around 1,600 exhibitors from 50 countries displaying their flowers, plants, technology and garden products.
Show organizers project that over 68,000 different plant breeds will be exhibited, many of them being world premieres, according to a news release.
National participation booths from all over the world will jointly present their products at the trade fair. Eight companies from the USA will exhibit in a joint booth; 60 companies will participate in the Netherlands joint booth; 50 Danish exhibitors will present in the Denmark joint booth; 40 exhibitors will take part in the Belgian joint booth; 26 companies from India; 30 firms from Spain; 16 from Great Britain; eight from Poland; six from Israel; four from Japan; four from Taiwan; and several from Italy, France, China, Portugal, South Korea, Turkey, Costa Rica, Hungary and other locales.
The Trade Association of German Florists will present educational workshops, European floral trends and innovative floral designs. The FDF Flower Lab will focus its attention on how to market to, and meet the floral needs of, millenials; while international floral designers will bring tomorrow’s trends on stage during live demonstrations.
The Netherlands is the partner country of IPM Essen 2017 and around 400 Dutch exhibitors will present their products and expertise during the three-day show. Their motto is “Two Countries, One Passion” and on the first day of the show Monique van Daalen, ambassador of the kingdom of the Netherlands, will greet guests during the official opening ceremony.
A comprehensive overview of the current floral marketplace will be presented, along with the introduction of many new products in the Innovation Showcase. During the IPM Fair Cup competition, participants will create designs under the banner “Upcycling,” using products that are old or no longer fashionable and upgrading them into innovative creations.
Floral marketing techniques, business ideas and point-of-sale concepts will be presented during educational workshops and demonstrations.
For more information, go to www.ipm-essen.de.