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FLORAL

Mayesh opened a wholesale floral distribution business in Miami Nov. 3, according to a company news release. As the 18th wholesale location for the company, Mayesh Miami offers fresh inventory of novelty and high-end flowers sourced from around the world, including a by-the-bunch inventory, to florists and event specialists in Florida and the eastern half of the United States. “We are excited to be in the south Florida marketplace to bring the best of what Mayesh... Read more
The winners of state and regional floral design contests competed in October at the Mission Point Resort in Mackinac Island, MI, for the title of National Designer of the Year, according to a Michigan Floral Association news release. The contest theme was “A Destination Wedding — Creating a Pinterest Board.” The 2014 National Designer of the Year is Jun Salinas, representing the Tennessee State Florists Association; first runner up is Jackie Bockwitz, representing... Read more
During the first week of November, Holland was the center of international flower business. Two trade shows, the International Floriculture and Horticulture Trade Fair, in Vijfhuizen, and the Floraholland Trade Fair, in Aalsmeer, were held simultaneously and drew more than 900 worldwide flower and plant supply chain exhibitors and close to 40,000 visitors. The mood was definitely positive during the events and anyone visiting either of the shows couldn’t help but... Read more
Few holidays evoke the image of flowers like Valentine’s Day and Mother’s Day. Combined, consumers spend nearly $40 billion on all gifts to celebrate the occasions and the two holidays make up about 50 percent of the total dollar volume of holiday floral spending. Matsui Nursery, one of the larger orchid growers in the United States, sees its sales spike for these holidays. “We sell almost twice as many orchids for Mother’s Day and Valentine’s Day as we do for... Read more
Rose success at Valentine’s Day doesn’t have to be a Hail Mary experience. In fact, following straightforward, scientifically proven handling details ensures success sans frustration. Avoid urban myths. Consumers love discussions about cocktails of Sprite, vinegar, aspirin, bleach, vodka and Viagra to keep flowers standing tall in the vase, but when the rubber meets the road, rely on professional products that are repeatedly tested for proven results. After all,... Read more
Does your holiday display say, “He loves me or he loves me not?” As the 2015 Valentine’s Day holiday approaches, remember that the key to a successful holiday is proper merchandising. Here are some of our seasoned ideas with a proven track record. • Color. Color blocking gives visual continuity to your product and is a nice way to organize your display. Organize products by color within smaller displays or combine multiple lines such as roses, bouquets, consumer... Read more
As we gear up for the holiday season, pre-packaged gifts become ubiquitous in every retail store. Admit it, we have all been swayed to purchase that pair of pajamas tied up with a beautiful bow, or the set of chocolates or coffee in the attractive gift package. This same “make-it-a-gift” selling technique works for Valentine’s Day and floral too. Consumers love bows and are quite frankly in awe of people (that’s you floral designers) that can hand-tie a bow. Use... Read more
I know, you don’t want to hear about Valentine’s Day yet; you haven’t even finished your Thanksgiving leftovers yet. But you know as well as I do that now is the time to get on the bandwagon and start preparing for the big Love Day headed our way. It’s the same thing every year, right? Stress, stress, and more stress. OK, now that that’s out of the way, let’s look at some facts: Is Valentine’s Day extremely busy? — Yes. Do we all have to work like crazy and then... Read more
I love the month of December because it is full of so many different looks in our floral industry. There are seemingly endless options with the availability of Paper Whites and Amaryllis, unique blooming hydrangea plants, Zygo plants, Ornithogalum, gardenias and Calla lilies to add to the sales of the traditional Poinsettias, cyclamen, Christmas cactus and holiday mums. The key to increasing sales at this time of year is to keep all of the many holidays in mind. •... Read more
The Amaryllis plant’s ability to grow incredibly quickly (sometimes gaining an inch or more a day) has inspired many people to “race” Amaryllis, according to a Jackson & Perkins press release. Whole offices participate in Amaryllis races, awarding ribbons to the plants that grew the fastest or produced the most beautiful blooms; and the latest trend is to compete with friends and family over Instagram using #AmaryllisChallenge. “Amaryllis are the perfect holiday... Read more
MINNEAPOLIS — The 105-foot custom-built 18-wheeler, decorated with handwritten messages and signatures and carrying an 88-foot white spruce with a base diameter of 30 inches, arrived at the Boy Scout’s Northern Star Council’s Base Camp, here, its 16th of 32 whistle-stops en route to Washington, DC, from the Chippewa National Forest in north-central Minnesota. Accompanied by a second semi-trailer filled with 70 smaller companion trees and 10,000 handmade ornaments,... Read more
The “Murder, Sex and Greed” animated awareness video produced by the American Floral Endowment has won its third communications award, a Thoth Award, from the National Capital Chapter of the Public Relations Society of America, according to a news release. The video was developed to educate the floriculture industry about the positive effects the floral nedowment has on critical industry concerns. In March, the D.C. Ad Club presented AFE’s first award, a Silver... Read more
Flowers are traditionally given during times of grief, but Silver Vase Inc. takes these gifts of bereavement to a whole new level. Based in Homestead, FL, the grower donates orchids to the Miami chapter of The Compassionate Friends, an organization dedicated to comforting families grieving the loss of a child. The idea of “bereavement caught my eye very much because I had never heard of such an organization,” said Marcella Lucio, vice president of sales and marketing... Read more
Nine months after that sickening 1 a.m. phone call when Joshua Bulk, co-owner of Rosa Flora Ltd. in Dunnville, ON, discovered a devastating fire that destroyed two out of five greenhouses, 15 custom-made trucks, sales facilities, coolers, loading docks and logistics, the company continues to rebuild and is still going strong. The blaze hit the business hard, affecting about 40 percent of its production and causing over $20 million in damages, but everyone went to... Read more
Now in its 45th year, the Mid-Atlantic Nursery Trade Show, known as “the masterpiece of trade shows,” will take place Jan. 14-16 at the Baltimore Convention Center in Baltimore, MD, according to a news release. The state nursery and landscape associations of Maryland, Virginia and West Virginia sponsor MANTS and each association will hold its annual meeting during the three-day event. Covering over 300,000 square feet and bringing together close to 1,000 exhibiting... Read more
For the fifth consecutive year, the Wholesale Florist & Florist Suppliers Association set an attendance record at its conference at the Trump Doral in Miami, Oct. 22-24. Dozens of exhibitor booths were visited by the more than 760 in attendance. The tabletop area was humming all three days with brisk activity, reinforcing the event as the premier networking event in the industry for floral wholesalers and their suppliers. In addition to the many beautiful... Read more
I returned home to my farm in California following an exhilarating three days of learning, furious note-taking, networking and information sharing at the annual Association of Specialty Cut Flower Growers conference Oct. 19-22 in Wilmington, DE. This year’s event drew over 300 participants including growers, florists, designers and educators and I know I’m not alone when I say that the knowledge and insight I’ve gained about how to be a successful flower farmer... Read more
The Tropical Plant Industry Exhibition takes place Jan. 21-23 at the Broward County Convention Center in Fort Lauderdale, FL, Under the banner, “Inspire. Innovate. Create.” TPIE always jumpstarts the new year with one of the bigger business venues in the plant industry and 2015 will be no exception as TPIE offers opportunities to inspire new thinking, innovate with new products and create new partnerships. Known as the show where vendors showcase their newest products... Read more
What is the No. 1 floral-buying holiday, based on consumer purchases of fresh flowers and plants for holidays at all outlets? Most people assume it’s either Mother’s Day or Valentine’s Day but it’s actually Christmas/Hanukkah, according to data collected by Synovate eNation’s national online poll, IPSOS-Insight Floral Trends Consumer Tracking Study and Paul Ecke Ranch. Over 30 percent of adults purchase flowers or plants for the Christmas/Hanukkah season, amounting... Read more
Even though we celebrate Hanukkah and Christmas this month, the countdown has begun for another critical floral holiday — it’s only 75 days until Valentine’s Day. Are you preparing? Since I was told by a number of industry professionals at the PMA Fresh Summit Expo in October that they’d like to see more coverage on merchandising tips and ideas, this edition of Floral Marketing offers various Valentine’s Day helpful hints by industry experts, along with a few... Read more