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FLORAL

Dreisbach Wholesale Florists announces grand opening celebration
Dreisbach Wholesale Florists, Inc. will host a grand opening celebration on March 25 from 10 a.m. to 6 p.m. at its newest branch location at 325 Hill Ave. in Nashville, TN, according to a news release. The Nashville distribution center features one-stop shopping, with the company offering fresh-cut products from around the world, various hard goods, greens, plants, and unique items for any occasion. “We’ve got a 17,000-square-foot facility here,”... Read more
The International Association of Horticultural Producers named Flores El Capiro S.A., its 2017 International Grower of the Year on Jan. 24 during the week of IPM Essen in Germany, according to a news release. The coveted Gold Rose winner is one of the larger chrysanthemum growers and container exporters in Colombia and the world. Capiro’s planted area covers 75 hectares, with plans to both reach 100 hectares and increase productivity to meet its customer... Read more
IPM Essen trade fair speaks universal language for floriculture industry
essen, germany — IPM Essen, the International Plant Trade Fair, here, just 60 miles from Holland’s border, draws visitors from all over the world. On Jan. 24-27, the 35th edition of this trade show attracted 57,000 attendees and 1,577 exhibitors from 45 nations. Retailers experienced the sights and sounds of the newest plant breeds, innovative horticultural technology, floristry trends, as well as sales-promoting products for point-of-sale. The many... Read more
Plant brokers fill a niche in supermarket floral
At the 2017 Tropical Plant Industry Exhibition in Fort Lauderdale, FL, in January, I met several plant brokers whose job is to assist in selecting, sourcing and shipping a variety of tropical plants for customers ranging from interiorscapers and landscape designers to garden centers and supermarket floral departments. “As a broker, we oversee the entire market and have multiple supply chains for different products,” Suzanne Mulvehille, president at... Read more
On March 29 the Fresh Produce & Floral Council Northern California Expo will meet at the Alameda County Fairgrounds in Pleasanton, CA, and all retail and foodservice personnel attend free. Under the banner “The Roadmap to Success” the one-day show will focus on consumer trends, innovation and partnerships. Executives, operations personnel, supervisors, managers, clerks and professionals at every level of the industry will be able to meet face-to-face... Read more
The Michigan Floral Association announced the results of its recent election of officers and board of directors in a news release. Serving as president is Jerome Raska, owner at Blumz … by JR Designs in Ferndale/Detroit; Janice Curran, Michigan Teleflora representative, was elected to serve as vice president; Jeanette Ballien, co-owner at Gaudreau the Florist in Saginaw, MI, was appointed to serve as treasurer; and Bob Patterson, vice president at Patterson’s... Read more
The next Society of American Florists’ 1-Day Profit Blast will take place March 25 in the Philadelphia suburb of Mount Laurel, NJ, according to a news release. Since launching the conference in 2014, SAF has brought Profit Blast to Atlanta, Baltimore, Seattle, Des Moines, IA, Austin, TX, Cincinnati, Denver and Columbus, OH. “We’re really excited to add the Philadelphia area as our next stop with the Profit Blast,” said Peter Moran, SAF’s... Read more
When your team  is winning, it can also be super for business
Having the good fortune to live in a region with a competitive sports team can add several extra “holidays” per year for retailers. Supermarkets and other businesses benefit from what amounts to be significant shopping events prior to each playoff game, as many people host viewing parties. Although these get-togethers are not considered major floral holidays, creative florists are able to capitalize on the games by putting together floral pieces combining... Read more
Early results proving positive for Valentine’s Day 2017
Valentine’s Day 2017 was an example of when the stars align themselves and good things happen. At the time of this writing, it appears that all along the supply chain it was one of the best Valentine’s Days in recent years. The flow of product from the areas of production to the retail marketplace moved steadily, with very few of the normal problems. “This year things seemed to run smoothly, without the backup we have experienced in previous years,”... Read more
‘To the Future and Beyond’ WUMFA convention theme
The Wisconsin & Upper Michigan Florist Association’s 2017 convention will take place March 24-26 at the Chula Vista Resort in the Wisconsin Dells under the banner “To the Future and Beyond.” New this year is a “Flower Chopped” team competition, which will kick off a weekend of education and inspiration, according to a news release. Posing in a VW ‘flower power’ van at the Jet Fresh Flowers booth at the 2016 World Floral... Read more
Fancy tulips growing in popularity
Consumers come to the floral department in the supermarket with special expectations and mindsets. The floral department is filled with the fanciful and the delightful. In addition to being a treat for the senses, it is a refuge for shoppers tasked with getting every item on their grocery list. Shoppers come to the floral department with an open mind, ready to experiment with a new flower or a different style bouquet. They aren’t reading calorie counts or... Read more
Las Vegas will be the host city for numerous international fresh flower growers at the 17th edition of the World Floral Expo March 22-24 in Pavilion 2 of the World Market Center. The majority of the exhibitors are from California, Alaska, Ecuador, Colombia, Peru, Ethiopia, Kenya, Canada and Holland, according to a news release. “A big group of growers from California are exhibiting this year with the support of the umbrella organization, the California Association... Read more
Bobbi Ecker-Blatchford, icon of the floral industry, dies at age 85
Barbara (Bobbi) Ann Ecker-Blatchford, 85, died at her home on Paw-Paw Lake near Watervliet, MI, Feb 3. Ms. Ecker-Blatchford devoted 60-plus years of her life to the floral industry, establishing innovative floral techniques and concepts, studying trends and acting as a mentor to many, according to a news release. “Mom’s passing was quick and she was ‘being Bobbi’ right up until the moment she passed,” her daughter Cyndi Ecker Campbell... Read more
PMA’s Women’s Fresh Perspectives Conference set for April 23-25
The Produce Marketing Association’s Center for Growing Talent will host a Women’s Fresh Perspectives Conference April 23-25 in Miami, and it is “developed specifically for women in the floral and produce industries, regardless of their career stage, with a mission to cultivate women’s potential,” according to a news release. The attendees of the 2016 PMA Women’s Fresh Perspective Conference in San Diego. The event focuses on... Read more
The floral industry is catching its collective breath after Valentine’s Day and is also busily preparing for the upcoming spring holidays. With Easter, Passover, Earth Day, Administrative Professionals Week and Mother’s Day all happening within a span of six weeks, extra energy and planning will be needed and there is much to be done, as you already know. In this edition, we recap Valentine’s Day 2017 with a look at early results from around the... Read more
TPIE — planting dreams for the future
fort lauderdale, fl — With 400 vendors from 45 states and 37 countries exhibiting in the Broward County Convention Center, the building was brimming with the latest eye candy in foliage, flowers, tropicals and accessories. During the Tropical Plant Industry Exhibition Jan. 18-20, thousands of retailers, landscapers and interiorscapers from all corners of the world super-charged their business planning by attending a record-breaking three-day show here. New... Read more
This year’s TPIE impresses exhibitors and attendees alike
 fort lauderdale, fl —As I entered Broward County Convention Center, here, I was struck by the sheer number of colorful displays of everything from beneficial insects to botanicals, and from beautiful blooms to Bobcat loaders. The Florida Nursery, Growers & Landscape Association’s 2017 Tropical Plant Industry Exhibition Jan. 18-20 was huge, with over 800 booth spaces and thousands of buyers and visitors. Brandon Eldridge, buyer at Kroger in... Read more
DVFG announces opening of new sales and distribution center
The Delaware Valley Floral Group announced in a news release the opening of a new sales and distribution center in Sandston, VA, just east of Richmond. The new facility is strategically located near access to I-295, I-95 and I-64, as well as the Richmond International Airport. Some of the DVFlora team at its new sales and distribution center in the Richmond, VA, area.“We are thrilled to be part of this geographic region and marketplace,” said Jack Chidester,... Read more
Jacobson Floral Supply creates new hub for Boston’s flower district
Jacobson Floral Supply, a hard goods importer and distributor in New England, welcomed Quinlan-Wasserman Wholesale, a wholesale flower and plant supply business, to Jacobson’s location in Boston, according to a news release. The addition of Quinlan-Wasserman Wholesale, along with Berry’s Greenhouses Inc., to Jacobson’s south end location provides a one-stop shopping experience for flowers, plants and floral supplies. The new 7,500-square-foot showroom... Read more
Boston Flower Exchange — new location, new name in the new year
After 45 years in the same location on the south end of town, the Boston Flower Exchange property has been sold to a real estate development company that plans to build a tech-office campus on the five-acre Albany Street site. The century-old floral wholesale cooperative, which was founded in 1909 at a nearby location in the South End, closed Feb. 28 and will re-open March 1 about five miles away in Chelsea, MA, under a new name — the New England Flower Exchange. “All... Read more