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FLORAL

Historically, Valentine’s Day has us all seeing red. Red roses and red vases, with a little pink and white thrown in for good measure, are always safe bets and most certainly cater to the traditional Valentine’s Day shopper. Baby boomers still represent the lion’s share of those who are willing to spend their cash for this holiday, and all indications suggest that this group will bring us modest increases in 2015 for purchases of flowers and vases. However, if... Read more
The Florida Nursery, Growers & Landscape Association Tropical Plant Industry Exhibition trade event showcasing the latest trends in foliage, floral and tropicals is slated for Jan. 21-23 at the Broward County Convention Center in Fort Lauderdale, FL. With more than 500 exhibiting companies in nearly 800 booth spaces, TPIE’s 200,000-square-foot exhibit area will offer wholesale buyers a wide array of resources for foliage and tropical plants, according to a... Read more
For Valentine’s Day 2015, the buzz is already about U.S.-grown flowers. Consumers are excited to learn where their food and flowers come from; they want to know the farmer who grew their veggies, the vintner who made their wine and the flower farmer who grew the romantic blooms that will be the centerpiece of their Valentine’s Day ritual. People are looking for domestic Valentine’s Day flowers, and of course they want reds, whites and pinks. The traditional roses... Read more
The biennial Agriflor show took place in the CEMEXPO Convention Center in Quito, Ecuador, Oct. 1-4. The show was well attended by buyers from all over the world as well as exhibitors representing growers and related suppliers from Ecuador, Colombia, Peru and beyond. The overall mood that I sensed at this show was a mixture of optimism, due to recent good production and solid market returns by most farms, coupled with a sense of caution and uncertainty based upon... Read more
Expoflores held its 15th biennial international flower trade show, Agriflor 2014, Oct. 1-4 in Quito, Ecuador. The fair was held in the CEMEXPO Exhibition Center and was filled with beautiful flowers from the first booth to the last one. A sea of roses could be seen if you looked down any of the aisles. On Oct. 1 there was an official opening ceremony, which included remarks from several dignitaries, and then the doors of the hall were opened and the fair began.... Read more
Balloons have the power to put a smile on anyone’s face. They are also a profit powerhouse for retailers — a billion-dollar industry worldwide. By adding balloons to existing floral offerings, supermarkets can capitalize on this service-driven category and maximize each sale. Balloons have a high profit margin and high impact, making them a perfect add-on item to increase the value of floral arrangements. They are even more profitable when sold as a coordinated... Read more
MINNEAPOLIS — Koehler & Dramm’s Institute of Floristry, here, is celebrating its 25th anniversary this year under the direction of Ardith Beveridge, its director and one of its instructors. Beveridge told The Produce News that the institute is the only school in the United States that is part of a wholesale florist. “Being located in a wholesale floral facility allows students to have experience with a much greater variety of flowers and practical experience... Read more
We all know that balloons are an easy, low-cost way to increase add-on sales or to add value to existing products in the floral department. The initial start-up costs are relatively low, and the training needed by the floral staff to inflate and maintain balloons is minimal. Still, we often hear from our customers who are not maximizing their efforts and who ask us, “What can my store do to improve balloon sales?” Following are a few suggestions accumulated over... Read more
Great Day Group in Sun Valley, ID, announced in a news release the acquisition of Continental Floral Greens, headquartered in San Antonio, TX, and one of the country’s older and larger suppliers of decorative greenery, flowers and hard goods. With the completion of the acquisition, the current company will make a subtle, but significant name change to Continental Floral LLC. “The new name represents a strategic shift in philosophy and approach to its employees,... Read more
The Society of American Florists announced in a news release a new and informative resource for floral industry professionals. As the holiday season approaches and floral departments begin hiring seasonal workers, managers can be ready to answer any care and handling questions they may have with the SAF’s Flower & Plant Care: the 21st Century Approach, written by Terril A. Nell and Michael S. Reid. Keeping a copy on hand will allow employees to refer back... Read more
MINNEAPOLIS — For more than 100 years the Bachman family has been growing flowers here, and for 75 years the Lund family has been operating grocery stores here. A budding floral partnership was launched over four decades ago. Bachman’s started marketing cut flowers via Bachman’s European Flower Markets in 1968 and that same year the first Byerly’s grocery store began operating in the Twin Cities. Ralph Bachman and Don Byerly Sr. partnered to open the initial... Read more
MINNEAPOLIS — The 2014 Dine & Design Holiday Show was held at Kennicott Bros. Co., here, Oct. 8 and Maureen Mc-Kiernan, branch manager, told The Produce News that over 150 people attended, representing 64 floral shops. Vendors included Smithers Oasis, Syndicate Sales and AMC. “It was great to get so many of our customers to come in,” said McKiernan. “Many had never been to our new facility and they seemed excited to be here.” Red Kennicott, chief executive... Read more
As a first-time visitor, I was extremely impressed by the sheer size and bustling energy of the Produce Marketing Association’s 65th Fresh Summit Expo. The three-day event, Oct. 17-19, drew more than 22,400 people from over 60 countries to the Anaheim Convention Center in Southern California and featured 1,090 exhibitors in more than 265,000 square feet of show space — record-breaking numbers for the PMA. Plus, attendees using social media made history for the floral... Read more
A group of Florida perishable importers have launched a Globally Grown initiative in order to promote international agricultural products that are brought to market, according to a news release. Globally Grown is an emerging campaign that aims to connect floral and produce growers, importers, wholesalers, retailers and consumers with one another in an effort to work together and promote the products for which they are known. The new initiative not only acts to... Read more
Well, here it comes, the busy holiday season is upon us — are you ready? Hopefully, you have many things for which to be thankful, not only on Thanksgiving Day, but every day of the year. In order to assist you with preparations for the hectic upcoming holidays, this edition of Floral Marketing presents photos of Thanksgiving and Christmas floral design ideas; Bill Prescott and Kelvin Frye provide useful information concerning trends and marketing for Valentine’s... Read more
Sunflowers are very hardy but they are thirsty flowers and drink a lot of water. When selecting sunflowers, look for strong, straight stems, perky flowers that look at you and good green foliage, as these are all signs of healthy flowers. • Select a vase of sufficient size and depth to support the stems and the flower’s weighty heads. • Remove the leaves that will fall below the waterline. • Cut the flower stems under water, at an angle. • Place flowers into... Read more
• The most familiar sunflower is Helianthus annuus (from the Greek words helios, meaning “sun,” anthos, meaning “flower,” and annus, meaning “year”). • The genus Helianthus contains about 67 species and is native to the Americas. More than 60 sunflower species grow in the United States. • Sunflower plants were domesticated around 1,000 B.C. by western Native American tribes, who then carried them eastward and southward. The plants were used extensively for food,... Read more
For more than 38 years sunflower geneticist Tom Heaton has been researching, testing and developing ornamental sunflowers. His breeding, production, and wholesale company, NuFlowers LLC in Woodland, CA, is one of the larger producers and suppliers of ornamental sunflower seeds in the United States. It is also the only company to offer the single-head, red-petal sunflower called ProCut Red, a real breeding breakthrough, according to Heaton.. “Olga [Heaton’s wife]... Read more
“I am working with the enthusiasm of a man from Marseilles eating bouillabaisse, which shouldn’t come as a surprise to you because I am busy painting huge sunflowers.” — Vincent van Gogh Sunflowers bear a striking resemblance to their namesake and they are considered one of the happiest of flowers. They exemplify sunshine, they uplift spirits, and they evoke feelings of cheerfulness, warmth and joy. Sunflowers have inspired artists for centuries with their natural... Read more
“Keep your face to the sunshine and you cannot see the shadow. It’s what sunflowers do.” — Helen Keller Sunflowers display heliotropic movement in their early development stage, the bud stage, before the appearance of flower heads. This sun tracking motion from east to west helps with photosynthesis through chlorophyll in their leaves, gives the plant energy, increases pollen development and germination, and results in the uniform alignment of the flowers. They... Read more