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FLORAL

The 2016 Great Lakes Floral Expo “Together We Bloom,” sponsored by the Michigan Floral Association, will be held at the Amway Grand Plaza Hotel/Devos Place in Grand Rapids, MI, March 4-6, according to a news release. Industry members from all over the Midwest will be networking with fellow professionals and this year’s show will feature several new program additions, hands-on workshops, and design and business sessions. Program topics will include prom and... Read more
Valentine’s Day 2016 falls on a Sunday, Feb. 14, and many in the U.S. floral industry believe that a weekend holiday results in fewer floral sales. However, Prince & Prince, a market research company focused on the floral and green plant industries, tested this theory with historical U.S. consumer floral purchasing data for Valentine’s Day from its surveys conducted in 1996, 2000, 2007, 2010 and 2013, according to a news release. Prince & Prince compared... Read more
Floral bling brings more cha-ching to upcoming prom season sales
With the prom season just around the corner our thoughts naturally turn to the trends, colors and newest accessories prom-goers will be looking for when ordering their prom flowers. As important as these things are, if the focus remains only on the design, we may become blinded by the bling and the real opportunity to generate more sales, bring in new customers and establish ourselves as the place to shop for creative and innovative prom designs. One of the big... Read more
Prom corsages and boutonnieres can definitely add to bottom line
Corsages and boutonnieres can prove to be a profitable in-and-out sale if your stores have the capability to create them. They do take some skill and have some mechanics involved, along with presentation of the final product. The box, bag and flower should all be in line with what the customer perceives as full value. This is not difficult to achieve, but something that really must be kept in mind. The best thing to do is to make sure you have someone who can... Read more
The Wisconsin & Upper Michigan Florists Association 2016 annual convention will take place April 1-3 at the Radisson Hotel & Convention Center in Green Bay, WI. The program promises to be filled with design ideas, useful business tips, and the opportunity to learn from fellow industry professionals, according to a news release. For more information, go to www.wumfa.org. Read more
It always seems like we cannot possibly think of one more occasion to promote flowers and then one happily comes along and gives us fresh excitement and renewed purpose to sell. Women’s Day is on Tuesday, March 8, but it can really be promoted throughout the store and for well into the whole month. You could start in-store promotions by reaching out into the community and inquiring about inspiring, successful women who touch the lives of everyone who shops or... Read more
With only one month to go until the 17th edition of the World Floral Expo opens in Los Angeles, the California Association of Flower Growers & Shippers said that reservations at its California pavilion are running at 150 percent of last year’s show, as measured by reserved floor space. More California-grown flowers are expected to be on exhibit than from any other flower-growing country during the three-day event March 9-11 at the Los Angeles Convention Center. According... Read more
Floral industry strives to create  awareness for Women’s Day as occasion
March 8 is Women’s Day and unless you live under a rock you’ve heard or seen the buzz about this up-and-coming flower-giving occasion. This year, be prepared to see the true benefit, which will be increased sales and greater flower appreciation across all channels. Throughout the flower industry, growers, retailer, marketers and bouquet-makers have all been working to create awareness for this day, and 2016 will be the year when we see a lot of individual companies’... Read more
The Association of Specialty Cut Flower Growers Spring Growers’ School is scheduled for March 6-7 at the Hilton Baton Rouge Capitol Center in Baton Rouge, LA, according to a news release. The two-day event offers 10 different educational workshops along with a Q & A session hosted by John Dole, head of Horticultural Science at North Carolina State University, and Mimo Davis Duschack, horticulture regional educator at Lincoln University. The first day’s focus... Read more
This year’s Society of American Florists’ Congressional Action Days are scheduled to take place March 14-15 in Washington, DC, and will offer floriculture professionals the opportunity to meet with lawmakers and to discuss issues that are critical to the future of floriculture, according to a news release. “It’s important for industry members on all levels of the floriculture supply chain, including breeders, product manufacturers, brokers, wholesalers, growers,... Read more
The Society of American Florists will hold a 1-Day Profit Blast in Austin, TX, on Saturday, Feb. 27, according to a news release. Four leading floral industry experts will teach how to drive online sales, maximize style and profits in event work, increase sales on phone orders, and control costs and discover more profits. Jerome Raska, a Michigan-based floral designer, will headline the event with his presentation “Successful Events —from Concept to Completion,”... Read more
One of the major membership benefits in the California Association of Flower Growers & Shippers (CalFlowers) is the availability of exclusive discounts on floral shipping via FedEx, OnTrac and various air cargo carriers. CalFlowers recently welcomed Hawaiian Air Cargo as another airline dedicated to moving floral products quickly and easily. New exclusive rates will be available soon for member use. The organization has additionally secured creative new... Read more
Brian Hawver is new  executive sales manager at burton + BURTON
Georgia-based burton + BURTON, a wholesale distributor of balloons and coordinating gifts, announced the hiring of Brian Hawver as executive sales manager in a news release. Hawver’s career began at MacGregor Golf Inc., a manufacturer of sports equipment, and for the past nine years he has worked for FedEx Services, most recently with its Worldwide Sales Division. Brian Hawver“We are delighted to welcome Brian as the newest member of our management team,” said... Read more
Doeke Faber, past president of AIPH, dies
Doeke Faber, a veteran horticulture lobbyist, died Jan. 4 at the age of 73 after a long battle with cancer, according to a news release. Dr. Faber, from the Netherlands, was former chairman of the Dutch Association of Flower Auctions and received royal recognition at the 2009 VBN congress when Queen Beatrix made him an Officer of the Order of Orange-Nassau, a civil and military Dutch order of chivalry. Doeke FaberDr. Faber was also president of the International... Read more
As people on the East Coast of the United States braced themselves for a record-breaking blizzard, members of the plant industry from around the world met in tropical Fort Lauderdale, FL, for the 2016 Tropical Plant Industry Exhibition. The Florida Nursery, Growers & Landscape Association’s show was unique because the complete spectrum of plant and plant-related industries came together to conduct business with both attendees as well as other exhibitors. At... Read more
Which of three choices will you make?
Valentine’s Day is only a few days away, so many of you may not even have time to read this edition until after the holiday dust settles. However, if you’re able to indulge in this issue before Feb. 14, there’s good news. I’ve heard from various sources that there should be a good supply of flowers in spite of Ecuador’s crop coming in a little early. Plus, Prince & Prince just published its study that debunks the old myth that a Sunday Valentine’s Day leads... Read more
Outlook 2016: Unexpected bunch and bouquet trends
Accredited as a quick pickup for our customers and the cornerstone of the retail flower shop, the bouquet line in our stores continues to hold center stage. The in-your-face consumer bunch displays and enticing bouquet case relentlessly perform their role as the largest sales category in the business, and the largest profit builder of all perishable categories. In category management terms, bunches and bouquets evoke the fresh perception of the entire store,... Read more
TPIE ‘Elevating Expectations’ in Fort Lauderdale
The Tropical Plant Industry Exhibition takes place Jan. 20-22 at the Broward County Convention Center in Fort Lauderdale, FL, showcasing the latest trends in floral, foliage and tropical plants. With 400 exhibiting companies in just over 800 booth spaces on the 200,000-square-foot show floor, TPIE offers wholesale buyers a wide array of resources, according to a news release. “It’s a great venue and a great location in the tropical paradise of Fort Lauderdale,”... Read more
The Society of American Florists’ Petal It Forward event that took place nationwide in October just keeps giving, according to an association news release. To keep the momentum of the positive messages about receiving and giving flowers going, SAF produced a two-minute video, funded by the Association of Colombian Flower Exporters, and the video captures the positive effect the campaign had on the lives of thousands of consumers. “Social media is a visual medium... Read more
It’s a tie for Pantone’s Color of the Year
For the first time since it began naming the Color of the Year in 2000, Pantone’s selection for 2016 Color of the Year is actually two colors — Serenity and Rose Quartz. The company’s website states the colors are “a harmonious pairing of inviting shades that embody a mindset of tranquility and inner peace. As consumers seek mindfulness and well-being as an antidote to the stress of modern day lives, welcoming colors that psychologically fulfill the yearning for... Read more