Val Verde expanding warehouse to match business growth

McALLEN, TX— Part of a cold warehouse built by one-time Texas onion giant Griffin & Brand is being revitalized by Val Verde Vegetable Co. Inc.

Frank Schuster, the company president who operates Val Verde with his sons Kurt and Max, has long-occupied part of the 170,000-square-foot building.

This year Val Verde jumped at the chance to move deeper into the building to help the firm increase its volume and traffic flow within the receiving-packing-shipping operation.

Max-Frank-Kurt-Val-VerdeMax, Frank and Kurt Schuster. The expansion, which includes 20,000 additional square feet of cold warehousing, was scheduled for completion before the “full swing” volume of the vegetable deal ramped up about Nov. 10.

Val Verde is expanding its south Texas vegetable production to the point that only about 30 percent of the firm’s volume is imported from Mexico. “Slowly over the last seven years, we’ve expanding our farm acreage by taking back farms that we have been renting to third parties.”

Expanding the warehouse “will give us a more streamlined operation. We’ll bring greens in at one end, pack and send them to the cold room and then load out of the new addition. We will have a better product flow.” Among the warehouse improvements is the placement of a wireless service and expansion of the IT infrastructure.

Frank Schuster said, “Every year we add a new product or two.” New items for Val Verde this year are arugula and culantro.

Also, this winter Val Verde is expanding its oriental footprint and increasing its contract cabbage business. The firm boosted production of flat cabbage, daikon radish, napa, bok choi and baby bok choi.

Frank Schuster said Val Verde would begin shipping kale, mustard, cilantro, turnips, collards and other greens in mid-October. Texas-grown cabbage would be “one of the last things to get going,” coming into the market during Thanksgiving week.

Val Verde will be shipping the same onion acreage as in early 2019, beginning as early as late March 2020, running into May.

He credits his sons with key roles in the expansion of Val Verde. Max Schuster leads the farming and Kurt heads inside operations.

Blake LaGrange has joined Val Verde’s sales team to help build the firm’s national distribution.

Val Verde is using a new vegetable planting technique, PlantTape, which involved a “very fast, less expensive” tape to place seedlings. “Last year we tried this on cabbage and were pleased with the results. This year we’ll have more PlantTape cabbage acreage and experiment with other crops.”

Cabbage, onions and collards are being added to Val Verde’s organic mix this year, to join organic kale, beets and cilantro.

Stemilt to host Virtual Cherry College webinar
Stemilt is bringing its in-person cherry education experience to the computer screen for the inaugural Stemilt U: Virtual Cherry College webinar. The 60-minute webinar will be held on Wednesday, July 22 at 2 p.m. EST. Led by Tate Mathison, Stemilt director of sales, the webinar will take attendees through the cherry Read More ...
Fresh Thyme partnership brings same-day delivery to the Midwest
Specialty retailer Fresh Thyme Farmers Market is partnering with Shipt, making it more convenient to conquer healthy living goals. Customers in 30 metro areas across the Midwest region will have access to this new offering from Shipt and Fresh Thyme Farmers Market, giving more than 10 million households this option for Read More ...
A bridge too Pharr: $3.7M of meth found in produce
U.S. Customs and Border Protection Office of Field Operations at the Pharr International Bridge cargo facility intercepted $3.7 million worth of alleged methamphetamine that was hidden within a commercial shipment of fresh produce. “Our officers at the cargo facility are committed to upholding our border security mission Read More ...
Albertsons' Jim Donald: Organics a driver for continued retail growth
Blockbuster sales of organic fresh produce and a spike of in-home eating will continue to propel strong retail growth over the next 18 months, according  to Jim Donald, Albertsons’ Cos. co-chairman, in an exclusive virtual presentation for the Organic Produce Summit. As part of  wide-ranging interview with Kevin Coupe of Read More ...
Target adds a fast and safe way to get groceries
Target shoppers can now purchase fresh and frozen grocery items via its Order Pickup and Drive Up services at more than 400 stores. The expansion of the enhanced service to hundreds of stores across the Midwest is the first step in the company's plan to offer fresh and frozen grocery items for Order Pickup and Drive Up at Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse