Oppy inspires recycling with new partnership

October 22, 2019

Joining more than 175 brand owners and retailers that have added the How2Recycle label program to their products, Oppy aims to inspire families everywhere to recycle its produce packaging and make it easier to do so.

How2Recycle is a standardized on-package label program dedicated to reducing confusion over a product’s recyclability. Each label is unique in that all members receive a customized recycling assessment for every pack style to ensure accurate disposal — these labels provide the public with detailed recycling instructions that the traditional chasing-arrows symbol doesn’t provide.

“We believe that consumer education for recycled packaging is a top-of-mind issue,” said Cathie MacDonald, director, marketing services, who executes strategy for packaging, brand development and design and manages the creative services team at Oppy. “Partnering with How2Recycle was a natural next step in our mission to drive participation in the circular packaging economy. Anything we can do that empowers shoppers to recycle more responsibly is good for the planet, our future and us all.”

Oppy is a member of CPMA’s “Plastics Packaging Working Group” whose goal is to work with the government, regulatory agencies, other stakeholders and customers to create an industry-led packaging strategy. Having labels on tens of thousands of products in the marketplace, How2Recyle is also a project of the Sustainable Packaging Coalition that brings together business, educational institutions and government agencies to collectively broaden the understanding of packaging sustainability and develop meaningful improvements for packaging solutions.

“Oppy isn’t just passionate about sustainability, it’s integrated into everything we do. Working together with both these alliances strengthens our approach to the future of packaging,” MacDonald said. Along with avidly developing innovative pack styles as part of an overall effort to bring sustainable solutions to their customers, Oppy recently broke new ground by promoting a resource dedicated to innovation to guide such advancements.

Oppy will be rolling out its first pack featuring the How2Recycle label in the coming weeks.

Stemilt to host Virtual Cherry College webinar
Stemilt is bringing its in-person cherry education experience to the computer screen for the inaugural Stemilt U: Virtual Cherry College webinar. The 60-minute webinar will be held on Wednesday, July 22 at 2 p.m. EST. Led by Tate Mathison, Stemilt director of sales, the webinar will take attendees through the cherry Read More ...
Fresh Thyme partnership brings same-day delivery to the Midwest
Specialty retailer Fresh Thyme Farmers Market is partnering with Shipt, making it more convenient to conquer healthy living goals. Customers in 30 metro areas across the Midwest region will have access to this new offering from Shipt and Fresh Thyme Farmers Market, giving more than 10 million households this option for Read More ...
A bridge too Pharr: $3.7M of meth found in produce
U.S. Customs and Border Protection Office of Field Operations at the Pharr International Bridge cargo facility intercepted $3.7 million worth of alleged methamphetamine that was hidden within a commercial shipment of fresh produce. “Our officers at the cargo facility are committed to upholding our border security mission Read More ...
Albertsons' Jim Donald: Organics a driver for continued retail growth
Blockbuster sales of organic fresh produce and a spike of in-home eating will continue to propel strong retail growth over the next 18 months, according  to Jim Donald, Albertsons’ Cos. co-chairman, in an exclusive virtual presentation for the Organic Produce Summit. As part of  wide-ranging interview with Kevin Coupe of Read More ...
Target adds a fast and safe way to get groceries
Target shoppers can now purchase fresh and frozen grocery items via its Order Pickup and Drive Up services at more than 400 stores. The expansion of the enhanced service to hundreds of stores across the Midwest is the first step in the company's plan to offer fresh and frozen grocery items for Order Pickup and Drive Up at Read More ...