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New York Apple Sales launching Yes! Apples at Fresh Summit

The Produce Marketing Association Fresh Summit is always a perfect time to introduce a new and delicious apple to the industry. That’s exactly what Glenmont, NY-based New York Apple Sales Inc. is doing at the 2019 event in Anaheim.

YES1 DSC8767-sm “Here comes Yes! Apples,” said NYAS Brand Manager Tenley Allen Fitzgerald. “The 2019 PMA Fresh Summit will blast off the new apple season launching pad with Yes! Apples’ brand of fresh apples.”

The new Yes! Apples will be featured at the NYAS booth, No. 3061. It will also be displayed in the New Products Showcase at the PMA Fresh Summit.

“The new brand is the result of extensive consumer research, market analysis, customer focus groups and survey panels to help identify the best messaging to influence customer decisions,” noted Fitzgerald. “Yes! Apples’ branding on consumer packaging will start to hit store shelves in late fall, as NYAS will gradually roll out the new look.”

Other popular varieties such as Honey Crisp, Galas, Fuji, McIntosh, Pink Lady and Red Delicious will be wrapped in new packaging, proclaiming Yes! Apples.

Fitzgerald noted that as a millennial and brand specialist, she reacts to product messaging that addresses her interests, and often includes a reason to purchase.

“Our message is simple, say YES! Apples,” she said. “Family owned in New York since 1919, NYAS continues its message with; YES! to Family Farms; YES! to Fresh; YES! to Locally Grown and; YES! to Juicy. All these statements answer the top questions that consumers want to know and especially when deciding on what fresh fruit to purchase, YES! Apples can be the choice.”