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Superior keeps its apple business simple

“For us it’s simple” in the Michigan apple business. “We focus on and stress having a quality pack,” said Tyler Hodges, a salesman for the firm. The customers of Superior Sales, Inc. receive “round-the-clock service,” he added.

Tyler-Hodges-Superior-SalesTyler Hodges in the Hudsonville, MI, warehouse of Superior Sales Inc.In early September, Superior Sales, which is based in Hudsonville, MI, will begin shipping Gala and McIntosh, as well as a premiere early HoneyCrisp variety.

The firm ships the Superior brand, which is packed in New Era, MI.

The firm can ship any traditional or specialty pack needed by customers, Hodges stressed.

“We’re excited getting back in the apple business” this fall, he said.

“It’s a good crop and our grower packs good quality and pays attention to detail.”

Later this season, Superior will be shipping Red Delicious, Gold Delicious, Fuji, and Jonagold varieties.

Hodges said his firm has nationwide apple distribution. Superior, which has offices around the country, ships a wide variety of other fruits and vegetables.

“We expect active apple markets this fall. There will be strong markets for the growers.”