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Pure Flavor in full production at all North American greenhouse facilities

Leamington, Ontario-based Pure Flavor, a leading greenhouse producer with several locations throughout North America, is currently in full production with product coming from its network of growers in Canada, the U.S., and Mexico.

“Pure Flavor’s extensive line include numerous varieties and types of tomatoes, peppers, cucumbers and eggplant,” said Chief Marketing Officer Chris Veillon.

PF-TheProduceNews-Greenhouse Update-4-27June2019 That’s putting it lightly. The company’s tomato line consists of tomatoes on the vine, beefsteaks in red, green and brown, heirlooms and a wide variety of snacking tomatoes such as Juno Bites red grape tomatoes, Oriana orange grape tomatoes and Bumbles yellow grape tomatoes.

“We also offer Sangria Mixed Medley tomatoes, Azuca red cherry tomatoes and Azuca red cherry tomatoes on the vine,” added Veillon. “Other popular tomato offerings from Pure Flavor are Marzanito Mini San Marzano, Craft House Mini San Marzano, Luna Sweet red cocktain tomatoes and Roma tomatoes.”

The Pure Flavor pepper lineup includes sweet bell peppers in red, yellow and orange, as well as Craft House long sweet peppers and Aurora Bites Mini sweet pepper, both also in red, yellow and orange.

The company also has the cucumber category covering all the popular demands.

“We offer Long English seedless cucumber, mini cucumbers and our Poco Bites cocktail cucumbers,” offered Veillon. “Rounding out our line of greenhouse vegetables are eggplants in purple and graffiti.

“Our organic line is extensive and always growing,” he continued. “It includes a long list of tomato, pepper and cucumber options.”

People can view Pure Flavor’s complete product line by consulting its 2018 Storybook at https://www.pure-flavor.com/2019storybook/.

Pure Flavor successfully completed Phase 1 of its 75-acre greenhouse project in Georgia last fall, with its first crops of Georgia Grown tomatoes and cucumbers being shipped to its retailers and foodservice partners in December 2018.

Veillon explained that Pure Flavor is due to open its new distribution center in Peach County, GA, this summer. The facility will service the entire Southeast region.

Pure Flavor will be expanding its Georgia greenhouse operation in 2020 with the addition of Phase 2—25 acres—to its existing greenhouse project in Peach County.

“This is part of the 3 phases that we project will total 75 acres,” noted Veillon. “We have had a great start to the new crops in the Southeast with consumers enjoying Georgia Grown tomatoes and cucumbers for the first time in the middle of winter.”

Pure Flavor recently announced new additions to its purchasing and marketing teams.

Julie Daws, director of supply chain & packaging innovation, comes to Pure Flavor in a newly created role to meet the company’s growth in both grower and retail/foodservice distribution networks.

“Julie spent a number of years in a variety of leadership roles in supply chain management,” said Veillon. “She will oversee all aspects of our purchasing needs throughout North America.

“Jamie Prior, a new buyer, comes to Pure Flavor with a decade of produce industry related experience in both sales and purchasing,” he added. “And, Steven St. Pierre has joined us as marketing coordinator. Steven joins Pure Flavor’s strategic marketing group after spending time with a leading automobile manufacturer on its digital team managing their various brand websites.”

All three new team members will be based at Pure Flavor’s Leamington headquarters.

Veillon stressed that the company’s new Craft House Collection which launched earlier in the spring continues to be met with a fantastic response by both retail and foodservice segments.

“Products in this collection include Craft House Aurora Long Sweet Peppers and Craft House Mini San Marzano Tomatoes,” he said. “Pure Flavor will be expanding the product line to include more fresh vegetables that are perfect for cooking to bring out the culinary artist in everyone.”

More about the Craft House Collection is available at https://www.pure-flavor.com/crafthouse/.