Wholesum greenhouse expansion to bring 3.5 million pounds of organic tomato

Wholesum has added six acres of 100 percent organic tomato production to its existing 18-acre facility. The new greenhouse will hold the latest technology for innovative and sustainable production, which is at the core of Wholesum’s social and environmental commitments. The expansion will also bolster Wholesum’s commitment to Fair Trade and the worker communities they support.wholesum amado-28

With the first harvest anticipated in November of 2019, the new greenhouse will bring a projected 3.5 million additional pounds of U.S.-grown organic tomato on the vine and beefsteak to market per year. Following the expansion, 100 percent of Wholesum’s beefsteak will be U.S.-grown, meeting consumer demand for U.S. tomatoes.

The Crisantes family, owner of Wholesum, opted for an Ultra-Clima concept greenhouse. The system comes with an efficient heating and cooling system allowing total control of climate conditions for optimal plant photosynthesis, along with energy efficient fans and the infrastructure to recirculate irrigation water. An advanced air pressure system also aids with food safety and pest control. The implementation of a brand new full-vision system with infrared sensors to monitor plant growth will also provide deep insight into the conditions where organic varieties thrive.

“This expansion is very exciting for us at Wholesum. It keeps with our vision of creating an impact in the organic food industry through sustainable business model that cares about its workers,” said Ricardo Crisantes, chief commercial officer of Wholesum. The new greenhouse will add 25 openings of year-round employment to the farm. These employees will also benefit from community development funds generated from the sales of the Fair Trade Certified produce. “We focus on social and environmental responsibility in every aspect of our operations and this greenhouse is a reflection of those efforts,” he added.

The expansion concluded phase II of Wholesum’s multi-phased growth strategy. The first phase of construction of Wholesum Farms Arizona began in 2011 as a 12-acre facility housing organic beefsteak and TOV, bringing 60 jobs to the Santa Cruz County. The first part of phase II construction took place in 2014, leaving the facility as an 18-acre operation with the second part of construction set to continue in the summer of 2019. Third and fourth construction phases are in the works for the future.

It’s a bird, it’s a plane, it’s Super Cherry
Superfresh Growers announced the arrival of Super Cherry, the biggest cherries on the tree — extra juicy, extra tasty and extra large. The 2020 lineup includes both dark sweet and Rainier cherries in pouch bags and clamshells. Exclusively grown and shipped by Superfresh Growers, these jumbo Northwest cherries will deliver a Read More ...
Hy-Vee, Robinson Fresh donate 50,000 mangos
Robinson Fresh, a leader in fresh produce sourcing and supply chain solutions, announced the donation of more than 50,000 mangos to families in need. Totaling roughly 6,000 pounds, the mango supply was distributed at seven different Hy-Vee locations in Iowa earlier this month. At each of the seven locations, Hy-Vee customers Read More ...
Jim Allen retiring from NYAS, Tenley Allen Fitzgerald to succeed her father
Jim Allen, vice president of marketing for New York Apple Sales, will be retiring June 26. Allen has been with NYAS since February of 2017, though he has been in the produce industry for 48 years, starting in 1972 in the fruit processing business. In 1980, Allen gained his marketing experience with Keystone Fruit Read More ...
Delaware River ports tops for fruit
Refrigerated cargo trade into the Delaware River increased by 9 percent last year according to the Philadelphia Regional Port Authority. Now operating with the PhilaPort name, the organization in May released its latest trade statistics. The Delaware River ports handled fresh fruit worth $3.6 billion in 2019. Philadelphia has its Read More ...
ALDI making changes to nearly 600 stores
ALDI is expanding its Curbside Grocery Pickup to offer even more options to customers. After a successful pilot in select markets, Curbside Grocery Pickup will be available in nearly 600 ALDI stores across the country by the end of July. “Our Curbside Grocery Pickup pilot was quickly embraced by our customers and demand Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse