Berry People markets inclusive berry community

With a fresh perspective on what it means to grow and market produce, Berry People of Hollister, CA, is bringing together a diverse team of laborers, consumers, employees, growers, buyers and stakeholders. “What this means, is that we are an extension of our growers’ operations, and the quality of our placement and competitiveness of our pricing has a direct impact to the health of their operations, and the economic security of the families they employ. These families (farm and facility workers) are an integral part of the inclusive community that we are branding as Berry People and are an important part of our raison d’etre,” said President Jerald Downs.

DSC 5586 Its commitment to a diverse, but unified berry community drives the company’s branding. Berry People branded products feature the company’s unique strawberry logo. “Each individual circle represents a berry person,” explained Downs, “all coming together with different roles and levels of responsibilities around a common goal, the calyx representing the stewardship that ownership and management has for this community, and the stem representing our responsibility to an authority greater than ourselves to do right by those within our care.”

This is realized through leadership’s individual and joint experiences. “As we are in our early years as a company, this currently plays itself out unassumingly, such as in the quality of the company’s health insurance package, our grower agreements requiring fair labor practices for any fruit we handle, and the general way that we live out our values when interacting with one another, especially with those most vulnerable in our value chain, such as our migrant harvest labor,” said Downs.

When asked what this means as the company matures and looks to make its mark on the industry, Downs said, “With our values being a part of our DNA as a company, I expect our practices to increasingly reflect in areas such as employee development, labor housing, health care and other life-enrichment activities, and increasingly support local charities, talent development initiatives, and industry improvement organizations.”

New Zealand Envy and Jazz expected to turn heads
The New Zealand apple crop has landed, and retailers and shoppers should expect fresh, large and exceptionally flavorful apples to hit stores in June, enabling high-quality, year-round apple programs from T&G Global. T&G’s New Zealand apple volumes are up compared to last year, with Jazz and Envy driving the program, Read More ...
Western Growers mourns longtime staffer Tom Oliveri
Tom (Tommy O) Oliveri, a longtime Western Growers staffer who retired from the association in January 2018, several months shy of his 40th anniversary, died in his home Thursday morning, May 28. He was 67. Over four decades, Mr. Oliveri demonstrated uncommon dedication to the WG membership, establishing himself as a Read More ...
Homegrown Organic Farms earns EFI certification, shipping labeled product next week
Homegrown Organic Farms announced its certification from Equitable Food Initiative for its California-grown, organic stone fruit.  This certification demonstrates Homegrown Organic Farms’ dedication to the improved lives of its direct employees and all those associated with their organization.  EFI-labeled product will Read More ...
Magic Sun hires new sales operations director
Magic Sun, a leading hydroponic tomato grower in Mexico, is seeing strong growth and increasing interest in its program to deliver high-quality, year-round greenhouse-grown product. Alejandro Santander, vice president of sales and operations and one of the original founders of Magic Sun, indicated that the overall tomato market Read More ...
Buehler’s names new EVP of sales and marketing
Buehler’s Fresh Foods, a leading supermarket chain in northeast Ohio, promoted Mike Davidson to the position of executive vice president of sales and marketing. In Davidson’s new role his responsibilities include oversight of all current sales and merchandising departments, marketing, customer insights, central kitchen Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse