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Always Fresh Farms is sweet on mini watermelons

It’s Always Sunny in Philadelphia, but it’s Always Fresh Farms at Southern Exposure.

This year, attendees can visit Always Fresh Farms at Booth No. 708 at the 20th annual SEPC Southern Exposure convention, held March 7–9 at the Walt Disney World Swan & Dolphin Resort in Orlando, FL, where they can meet the Always Fresh Farms newest team members and learn about the addition of a new mini watermelon program out of Florida.

NEPC“Attendees will get a chance to learn about the upcoming domestic watermelon program and our bush-berry program,” Gregory Kosofsky, Northeast sales manager in the Boston office of Winter Haven, FL-based Always Fresh Farms told The Produce News. “We are also looking forward to closing out a strong Florida strawberry season, and are looking forward to the beginning of our California strawberry program, out of Santa Maria.”

Through its fields in Florida, California and Mexico, Always Fresh is able to offer its customers a year-round supply of strawberries.

When it comes to blueberries, Always Fresh Farms began sourcing them out of Florida in 2001 when the crop size was less than 3 million pounds. Today, Always Fresh is continually marketing its blueberries throughout the United States and Canada, with growing partners located in North America, Mexico and South America. Likewise, blackberries are also offered throughout the year, with the majority coming from Mexico, supplemented with product from Guatemala, New Jersey and North Carolina during Mexico’s rainy off season.

“Always Fresh Farms is a year-round supplier of berries, citrus and melons,” Kosofsky said.

“Our values are based on being the leader in marketing quality produce, grown in a socially and environmentally responsible way. Our goal is to provide the highest level of service in everything we do,” he said.

“Retailers and foodservice professionals should select Always Fresh Farms for the three S’s — Service. Supply. Safety (i.e. food safety). We pride ourselves in our service standards, availability and quality of our product,” Kosofsky said.

Always Fresh Farms is a leader in watermelons, with over 1,000 acres in the ground, supplemented with strategic partners across the country. That includes a seasonal supply of yellow watermelons, which are praised for their high Brix count, giving them a sweet flavor, with a unique firm and bright interior.

Citrus is a flagship product at Always Fresh Farms. In the early 1900s, David Giddings, a grower from California, carried his family legacy in pioneering and farming when he moved across the country to grow citrus in central Florida.

Two generations later, Always Fresh Farms was founded by members of the Giddings family.

Always Fresh Farms offers a wide assortment of oranges, including mainstay and more obscure varieties.

From Florida, Valencia, Navel and Cara Cara — Red Navel are offered, along with Midseason Oranges (Hamlins, Midsweets and Pineapple). Valencia, Cara Cara — Red Navel, Washington and Fukomoto Navel, and Blood Oranges are available out of California, while Midnights, Cara Cara — Red Navel and Midnights are available from overseas.

A wide assortment of “Easy Peel” tangerines, Minneolas, tangelos, Mandarins and Clementines are available, along with a year-round supply of lemons from California, Mexico and offshore.

White and red grapefruits are available from Florida, as well as red grapefruit from California and Mexico, ensuring a year-round supply of the healthy citrus.

One of Always Fresh Farms newest items is Florida peaches, which are available as a limited time spring treat in trays or tree ripened pouch bags.