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SnapDragon apple fans get their chomp on in the Big Apple

Crunch Time Apple Growers recently brought the monster crunch to New York City.

The launch party for SnapDragon apples was held at the Andaz on Friday, Oct. 26, and a live SnapDragon apple tasting was held in Times Square on Sunday, Oct. 28.

IMG 4401 The event launched the season for SnapDragon apples and celebrated partnerships with specially created cocktails and several innovative dishes featuring Snapdragons created by Andaz chefs.

Sunday’s event brought SnapDragon apples to Times Square as the team handed out delicious SnapDragon apples and gave away a Schwinn bicycle in a live drawing. Even the naked cowboy got in on the fun in signature style, creating a melodic ode to the apple.

Joel Crist, board chair for Crunch Time Apple Growers, was humble when asked of the weekend’s success.

“The support we received —both at Friday’s event and from the excited crowd in Times Square — was a real reminder of how much New Yorkers love our homegrown apples.”

Crist is also a 5th generation farmer and, at 30 years old, one of several next-generation farmers who are moving the industry forward.

SnapDragon apples are grown exclusively in New York state by some of the best farmers in the industry.

They are a descendant of the Honeycrisp variety that joined the market in 2015.

SnapDragon apples are part of a healthy active lifestyle and the event is designed to not only get people excited about the newest New York variety apple but also living a healthy lifestyle.