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Setton Pistachio going nuts for NY Produce Show

Joseph Setton, vice president of domestic sales for Setton Pistachio of Terra Bella, based in Terra Bella, CA, said the company is super excited to have its New York-based team members meet with retailers at this year’s New York Produce Show and demonstrate to them its variety of pistachio and pistachio value-add products.

“Pistachios are the second largest nut in dollar sales (up from third last year) and are leading the growth in the nut category,” he said. “With the industry growing every year we are happy to show attendees how pistachios can help grow their nut sales.”

SIMPLY-PROTEIN-BLEND Operating behind Booth No. 237, Setton Pistachio will be showing the results of its recent completion of the pistachio harvest, with new photos and videos to share.

“We encourage attendees to come by and take a look at our process, become familiar with our family and see why we are leaders in the industry,” Setton said.

“The Setton Farms brand offers the highest quality pistachios available, so we are looking forward to talking with attendees about our superior quality and taste.”

Since pistachios are an alternate bearing crop, where every other year is usually higher or lower, things were on the right side of the pendulum in 2018. In 2017, the crop was an “off” year totaling 605 million pounds. This 2018 crop is an “on” year and so far the crop is projecting at about 970 million.

Setton Farms will also be launching the newest addition to its line of premium pistachio blends at the show.

“The Simply Protein Blend boasts the plant-based protein you are looking for,” Setton said. “Pistachios pair perfectly with almonds, walnuts, sunflower and pumpkin seeds with the delightful crunch of dry roasted edamame and soynuts. It’s a great plant-based snack, which consumers are demanding from their retailers.”

The company offers a wide array of packaging options including zip-lock, stand-up, single serve, and bulk, and all of these will be on display at the show.

“Domestic packaging trends point towards growth for zip-lock packages and recyclable films,” Setton said. “Many of our bags are available in floor displays to further retail sales. We have the selection and flexibility to tailor a successful program for any size retailer, whether that is branded or private label.”

Setton added that the show is important to the company and he truly likes its intimate feel.

“We really get a chance to meet store level managers and get new perspectives on how we can grow our businesses together,” he said.

“Our team is hoping to explore how we can work together in 2019. The way consumers shop is changing so much and we want to work with retailers to engage consumers in unique and innovative ways. We want to show how to increase pistachio sales by bringing in additional SKUs and value-add items.”

To that end, data shows that when a store brings in Setton Farms and its innovative line of pistachio products, category sales grow quicker than those who stick with one brand. That’s something Setton plans to get across to those coming by the booth.

Looking past the show, Setton Pistachio will continue aiming for growth in the future.

“We are continually adding automation technology to improve our quality profile,” Setton said. “From high color sorting equipment to satellite imagery analytics, we focus on innovation as a key strategy to improve farming, growing and processing.”

Additionally, Setton Pistachio has been working towards advancing its sustainability goals and are excited to report that as of 2018, Setton is recycling 100 percent of its processing water, 100 percent of its agriculture biomass waste and is employing solar to power 100 percent of its processing facility.

“The company continues to invest in expansion to stay abreast of the growing industry and we have plans to handle up to 200 million pounds by 2020,” Setton said.