COMPLIMENTARY
PRINT SUB

CLICK HERE

The-Produce-News-Logo-130

CURRENT ISSUE

view current print edition

PAST ISSUES

archives

 

 

 

Boskovich Farms continues growing its organics program

When Boskovich Farms made the decision to enter the organics arena, the goal initially was to mimic the conventional program, and it’s certainly achieved that goal, increasing its product offerings to include kale, turmeric, chards, parsley, cilantro, cabbage, ginger, green onions, squash and more.

“We keep growing every year, adding acreage and finding other growers to add to our program, and I don’t see it slowing down,” said Darrell Beyer, organic sales manager for the Oxnard, CA-based company. “We are at close to 15,000 acres.” image009-web

The key to Boskovich Farms’ success over the years can best be described as consistency. Beyer noted that means making sure the products are good and not giving people a reason to go anywhere else.

“There are plenty of opportunities for people to go elsewhere, so you have to have quality and also be there for when someone needs something,” he said. “We work with people to fix any problems and pride ourselves on those strong customer relationships.”

So far in 2018, the crops have looked good, and Beyer hasn’t seen a lot of bug damage, which has caused problems in the past. Weather conditions have been good, which has made things move along faster than last year, and the numbers have been strong and the prices reasonable.

“It seems like in the past when there was so much product, the prices got a little bit softer, but it seems to be holding its own now and not tapering off,” he said. “Business has increased year after year, our plantings increase year after year, and we just keep growing as consumers keep eating and becoming more aware of what they put in their mouth.”

He believes people are gravitating more toward organics these days because younger generations are more conscious about what they are putting in their bodies. This has led to a demand in organics and a search for specialty organic products that might not be available everywhere.

Some of the new items that Boskovich Farms released this year include organic romaine hearts, organic zucchini, organic squash and organic turmeric.

“We aim to find niches and things that will be profitable that make sense to grow,” Beyer said. “I’m just trying to find things that are stable that work well.”

Although there’s no slogan written on the company walls, the philosophy at Boskovich Farms is pretty well known and practiced by its entire team — they work to make sure the customer is taken care of as best they can.

On the retail level, Beyer feels the best way to draw attention to specialty organic items is to highlight them more in circulars and signage and not just mix them in with conventional produce.

“If and when us growers are long on product and want to move it and offer a discounted price, consumers don’t always get it back, and I think that’s why they don’t act so fast,” he said. “They don’t relay the cheap pricing sometimes, which would make it easier for them to sell more product.”